Skinnygirl Founder & Reality TV Star, Bethenny Frankel Makes Lunch More Fabulous With the Launch of Skinnygirl Market Fresh Deli

Lunch just got more fabulous as Skinnygirl, the solutions-based, lifestyle brand created by Skinnygirl founder, author, chef and reality TV star, Bethenny Frankel, launches Skinnygirl Market Fresh Deli, a line of pre-packaged lunchmeat using all-natural ingredients in four bold varieties, such as Herb Encrusted Turkey Breast and Applewood Smoked Ham. At less than 80 calories per serving, the latest addition to the Skinnygirl family is perfect for enjoying a healthy, hassle-free and full-flavored lunch without the guilt.

Gluten-free with no preservatives, artificial ingredients or added nitrates and nitrites, Skinnygirl Market Fresh Deli is endorsed by the American Heart Association for lower sodium and fat, making it easy to enjoy your favorite lunch while achieving a well-balanced, healthy lifestyle.

"Protein is the key to feeling full and satisfied which helps us avoid bad investment foods," said Bethenny Frankel, founder & CEO, Skinnygirl. "Skinnygirl Market Fresh Deli finally gives women and their families a healthy lunch solution with four flavor varieties that are all-natural and taste amazing."

Skinnygirl Market Fresh Deli comes in a 7oz., easy-open, peel-and-reseal tray in four mouth-watering flavors:

• Herb Encrusted Roast Turkey Breast is slow roasted and covered in a tantalizing blend of tomatoes, garlic, and rosemary adding a zesty twist to a classic.
• Clover Honey Smoked Turkey Breast perfectly blends the rich flavor of smoke with the light sweetness of Clover Honey.
• Applewood Smoked Uncured Ham blends bold, savory flavors with subtle hints of sweet fruit for a full-bodied flavor at less than 80 calories per serving.
• Cane Sugar Sweet Uncured Ham combines the sweetness of cane sugar with the savory taste of ham for a double dose of delish.

"Skinnygirl Market Fresh Deli gives consumers exactly what they're looking for - a convenient protein option that doesn't sacrifice flavor," said Mike Paribello, senior director of new brands and categories for Smithfield Foods, the licensee of Skinnygirl Market Fresh Deli. "We're excited to bring a healthy solution to the refrigerated aisle and show how pre-packaged lunchmeat can be low in calories but high in flavor."

Skinnygirl Market Fresh Deli is available at retailers including Publix and Kroger for a suggested retail price of $4.49. To learn more about Skinnygirl Market Fresh Deli, visit Skinnygirllunchmeat.com and connect with Skinnygirl at Facebook.com/Skinnygirlbrand and on Twitter, Instagram, and Snapchat at @skinnygirlbrand.

About Skinnygirl
Founded on the practical, healthy lifestyle expertise of Bethenny Frankel, Skinnygirl provides solutions to women's most common health concerns making the path to healthier living as fun and straightforward as possible. Products are created with distinctly high standards for the best ingredient quality, nutritional content and taste. Skinnygirl empowers women to lead balanced lives by making healthy choices easy. To learn more about Skinnygirl, please visit www.Skinnygirlofficial.com.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield, Eckrich, Nathan's Famous, Farmland, Armour, John Morrell, Cook's, Kretschmar, Gwaltney, Curly's, Margherita, Carando, Healthy Ones, Krakus, Morliny, and Berlinki. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

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