Sean 'Diddy' Combs & The Makers Of CIROC Announce CIROC Apple As The Nation's #1 Vodka Innovation(1)

Today Sean "Diddy" Combs and the Makers of CROC Ultra Premium reported that CROC Apple is the best-selling new vodka innovation of 2016. The announcement follows the release of Nielsen research showing that CROC Apple has sold more cases than all other new vodka innovations this year.

Just in time for the official start of the season, CROC Apple has also been announced as the newest variant to be added to the CROC Summer Collection. The collection already features CROC Pineapple, CROC Peach and CROC Coconut and celebrates the best combination of flavors for the summer.

"I am so proud that CROC Apple is #1 this year," said Sean "Diddy" Combs, Chairman of Combs Enterprises. "We always work hard to be the best and it feels great to know that our audience loves CROC Apple as much as we do. Overall the brand continues to cultivate huge success by breaking boundaries and always pushing the envelope in the spirits industry."

To further encourage consumers to get into the summer spirit, CROC will support the Summer Collection with dedicated in-store POS, digital and social media. Throughout the season CROC will also host daytime pop-up events at the hottest pools, rooftops and lounges across the nation. By night the brand turns up the heat and offers its summer cocktail selection to audiences at the hottest clubs and select marquee events.

"The CROC Summer Collection offers a variety of fresh and vibrant flavors that capture the essence of the season," said Andrea Sengara, SVP Combs Wine and Spirits. "The liquids can be enjoyed on the rocks or combined with any mixer to compliment the perfect celebration.Ciroc encourages everyone to make the most of the season and celebrate responsibly."

The following CROC cocktails have been exclusively handpicked to support the CROC Summer Collection.These basic and easy-to-locate ingredients, when combined, produce refreshing-tasting cocktails to accompany beautiful summer days and sultry summer nights.

The Apple Mojito
1.5 oz. CROC Apple
1 oz. Lime Juice
.5 oz. Simple Syrup
8 Mint Leaves
Splash of Club Soda

The Big Apple
1.5oz. CROC APPLE
3 oz. Ocean Spray Cranberry Juice Cocktail
Garnish: Lime Wedge

La Pia
1.5oz. CROC Pineapple
3 oz. Pineapple Juice
Garnish: 3-5 Mint Leaves

Coco Loso
1.5 oz. CROC Coconut
3 oz. Pineapple Juice
Garnish: Orange peel

White Peach
1.5 oz. CROC Peach
3 oz. Ginger Ale
Garnish: Slice of Ginger & Lime Wheel

CROC Classic Lemonade
1.5 oz. CROC Vodka
3 oz. Lemonade

ABOUT CROC ULTRA PREMIUM VODKA

CROC Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CROC Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO - the world's largest spirits and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CROC. The infused Vodka flavors in the portfolio to date include CROC RED BERRY, CROC COCONUT, CROC PEACH, CROC AMARETTO, CROC PINEAPPLE and CROC APPLE in addition to CROC TEN Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

Source: 1 Nielsen

SOURCE CIROC Ultra Premium Vodka

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