Santa Cruz Organic' Launches Agua Fresca Inspired Beverages

Santa Cruz Organic, the number one brand of organic lemonade 1 in the Natural Channel, announces the launch of its new line of Agua Fresca beverages. Perfect for the warmer days of spring and summer, the beverages are refreshing and lightly sweetened. Inspired by traditional Agua Fresca, the drinks are made with a handful of ingredients including organic fruit juice and a splash of lemon juice. The products can be found in both natural and conventional retailers.

Traditional agua fresca is sold by street vendors in bodegas and eateries throughout Central America, Mexico and the Caribbean. The beverage has recently grown in popularity and can often be found in Mexican restaurants throughout the U.S.

The new Santa Cruz Organic Agua Fresca beverages are available in three varieties:Pomegranate, Mango Passionfruit and Grapefruit. The beverages are Certified USDA Organic, Non-GMO Project Verified and have a suggested retail price range of $3.20 - $3.49.

About Santa Cruz Organic:
As a pioneer organic brand, Santa Cruz Organic was the first to have a wide range of organic, 100 percent juices and blends and the first juice processor to use all organic fruit sourced from growers certified by an independent, third-party certification organization. With a history of developing innovative products, Santa Cruz Organic currently offers more than 60 organic items ranging from organic fruit juices and lemonades to organic fruit sauces, chocolate syrups, peanut butters and fruit spreads. Visit www.santacruzorganic.com for more information.

Non-GMO Project is a trademark of The Non-GMO Project, Inc.

1 Source - SPINS, Natural Channel, Fruit Juice Blends filtered on flavor, Current 52-week data through 2/21/16

SOURCE Santa Cruz Organic

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