Samuel Adams Releases Collaboration Beer with Colorado's Brewery Rickoli as Part of Samuel Adams Brewing the American Dream Program

BOSTON, July 24, 2014 /PRNewswire/ Samuel Adams today released Oats McGoats, a limited-edition American stout brewed with Wheat Ridge, Colo.'s Brewery Rickoli (http://www.breweryrickoli.com/). The collaboration is part of the Samuel Adams Brewing the American Dream Brewing and Business Experienceship, which provides one craft brewer annually with hands-on brewing and business coaching.

As part of the 2014 Experienceship, Samuel Adams brewers and Rick Abitbol, founder and brewer of Brewery Rickoli, collaborated on a unique brew inspired by Rick's commitment to brewing full-flavored, gluten-reduced beers. What resulted is Oats McGoats, a gluten-reduced American stout brewed with flaked rye, oat malt and golden naked oats. At 6.5% ABV, the full-bodied, moderately-carbonated beer is accented by earthy, spicy flavors and a hint of roasted coffee notes. Starting the week of July 27 th, Oats McGoats will be available on draft in a limited number of bars and restaurants in and around Denver, and will also be served at the Samuel Adams Boston Brewery and in Brewery Rickoli's tasting room. A list of establishments with Oats McGoats on tap will be available at http://blog.samueladams.com.

"Brewing this collaboration beer with Brewery Rickoli was a rewarding experience and great reminder that the craft brewing industry is like no other," said Samuel Adams founder and brewer Jim Koch. "We support one another and celebrate our shared passion making quality, full-flavored craft beer. It's that small brewer spirit that will continue to help strengthen and grow our industry."

"Brewing with the Samuel Adams brewers was a great experience, and one that I will certainly never forget," said Rick Abitbol, brewer and founder of Brewery Rickoli. "The support I have received through the Samuel Adams Brewing the American Dream program has been invaluable, and this collaboration beer is definitely one of the highlights."

Brewing and Business Experienceship
The Brewing and Business Experienceship is similar to an extended internship that is tailored to the selected brewery's business needs. In addition to the collaboration beer project, the Experienceship includes a trip to the Samuel Adams Boston Brewery to receive coaching by Samuel Adams experts in a variety of areas such as ingredients procurement, labeling and compliance, and sales and distribution. The program also provides access to and funding for industry events of the brewer's choice.

The Experienceship is part of Samuel Adams Brewing the American Dream, a micro-lending and coaching program for small businesses in food, beverage, craft brewing and hospitality. The Experienceship was created specifically for craft brewers who have received microloans through the program. In addition to Brewery Rickoli, MateVeza in San Francisco, Calif. and Roc Brewing Co. in Rochester, N.Y. have participated in the Brewing and Business Experienceship. The application process for the 2015 Experienceship brewer is currently open, and the winner will be announced at the Great American Beer Festival in Denver this October.

Adams Brewing the American Dream
Since 2008, Samuel Adams Brewing the American Dream, in partnership with Accion, the nation's leading nonprofit provider of small business capital and coaching, has provided over $3 million in microloans to over 350 small businesses nationwide, including more than a dozen craft brewers. This micro-financing has helped create or retain more than 2,000 jobs, and the program has coached more than 4,000 entrepreneurs. To learn more, please visit http://btad.samueladams.com.

About Samuel Adams and The Boston Beer Company
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of the world's most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.

Samuel Adams, Sam Adams, Samuel Adams Boston Lager, and Samuel Adams Brewing the American Dream are registered trademarks of The Boston Beer Company.

About Brewery Rickoli
Brewery Rickoli is the premiere brewery in Wheat Ridge, Colorado, serving freshly brewed craft beer and offering a relaxed and friendly space to gather. They are located by the Southwest corner of 44th Ave. and Wadsworth Blvd. Their take on beer is simple: use great ingredients and brew for flavor!

Brewmaster, Rick Abitbol, has been professionally brewing award-winning beers along the Front Range for over a decade. Rick is respectful of beer styles and traditional brewing technique, however, he has long been an innovator of style and not afraid to color outside the lines. He was one of the first brewers to explore the Black IPA, which has become a mainstay in breweries and competitions alike. They believe in making great craft beer more accessible to everyone, so use an enzyme to reduce the gluten in their beers to under 10 ppm.

Visit http://www.breweryrickoli.com/ for more information.

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