Samuel Adams Introduces New Spring Seasonal Beer

The brewers at Samuel Adams are ushering in the new year with a new spring beerSamuel Adams Cold Snapthe newest addition to the brewery's popular seasonal beer collection. Brewed for spring's transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers' take on a Belgian-style white ale made with crisp golden wheat and a lively blend of ten different fruits, flowers and spices.

Historically, white ales were brewed with a variety of spices, most commonly orange and coriander, as brewers looked to the spice trade for ingredients before the advent of hops. The brewers at Samuel Adams took a different spin and expanded upon this tradition with Cold Snap, incorporating a wide range of ingredients from around the world, places like West Africa (Grains of Paradise), Turkey (anise), Egypt (hibiscus), India (tamarind) and the US (fresh-ground coriander from California). The delicate hop character of German Hallertau Mittelfrueh Noble hops and the crisp smoothness of Canadian malted wheat balance the unique spiciness of the brew.

Brewers' tasting notes:

• With an ABV of 5.3 percent, Cold Snap is a medium-bodied yet refreshing ale with a complex floral, spicy aroma and character.
• The brew begins with the BelgIan White ale tradition of brewing with spices such as orange and coriander. Samuel Adams Cold Snap takes this to a new level with a wide range of exotic fruits, flowers and spices such as dried plum, hibiscus and anise, as well fresh-ground coriander, to create a perfect balance of flavor and character.
• Pale and wheat malts give this unfiltered brew its hazy golden appearance and crisp, smooth finish.
• Hallertau Mittelfrueh hops balance the smooth wheat and spices with a subtle touch of citrus hop character.

What Jim Koch, Founder and Brewer, has to say about the beer: "As brewers, we're like chefs, inspired by the weather and the seasonality of ingredients and flavors. I've always said that spring is one of the most challenging seasons to brew for. It's a tweener we're waiting for winter to be over and longing for summer to arrive. For us, Cold Snap captures this sentiment with its crisp wheat and vibrant fruits, flowers and spices, yielding flavors ranging from the subtle sweetness of orange peel and plum to the distinct, peppery bite of fresh ground coriander."

How to get your hands on a bottle:

• Samuel Adams Cold Snap will be available nationwide from January through mid-March in six-packs for a suggested retail price of $7.99-$9.99, 12-packs (bottles and cans) for a suggested retail price of $14.99-$17.99 and on draft (prices vary by market).
• Additionally, Samuel Adams Cold Snap will be available, alongside the new Samuel Adams Escape Route, in the Samuel Adams Spring Thaw Variety 12-Pack for a suggested retail price of $14.99-$17.99 (prices vary by market).
• Samuel Adams Escape Route is a new hazy, golden unfiltered Klsch. Escape Route will also be available in six-packs beginning in January.

Learn more:

• Brewer Tasting Video: http://youtu.be/YA_uC58td50
• For recipes and pairing suggestions visit www.samueladams.com.
• For additional information and to locate a retailer visit www.samueladams.com.

ABOUT THE BOSTON BEER COMPANY:
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging, and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.

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