Sabra Dipping Company (www.sabra.com), maker of America's favorite hummus, is inviting the DC community to the table with the opening of Sabra Hummus House, the brand's first pop up dining experience. The restaurant, located in the heart of Georgetown, will serve lunch and dinner, featuring Sabra's portfolio of fresh-tasting, flavorful dips and spreads including hummus, salsa, guacamole and Greek yogurt dips. Within a custom-dining environment inspired by a world of flavor, Sabra hopes to spark conversation around food passions while giving back to the local agricultural community by donating $25,000 to scholarships for Virginia FFA students. Earlier today, Sabra also announced the appointment of new CEO Shali Shalit-Shoval and an expansion of its Virginia-based hummus factory.
"Delicious, healthful food has the power to delight the senses, brighten every day, and bring people together," said Shalit-Shoval. "Sabra Hummus House, the brand's first pop-up restaurant, invites guests to discover new flavor experiences influenced by local and global cuisine. We believe a shared passion for food begins with fresh, authentic ingredients which is why it is especially meaningful to us to give back to future agricultural community leaders through FFA."
"We are thrilled that Sabra has chosen to support the National FFA Organization," said Dwight Armstrong, chief executive officer of the National FFA Organization. "As we encourage our members to feed the world starting at home, we're excited to work with an organization that understands the importance of agriculture and sharing the story of farm to table."
Sabra and its Executive Chef MaryDawn Wright collaborated with DC-based food critic and former "Food Network Star" finalist Mary Beth Albright on a menu designed to encourage hummus lovers and newbies alike to experience the versatility of fresh dips and spreads. Albright, an accomplished cook and national food and wine writer will be on-site to cook, host and interact with guests. Dishes will be prepared fresh daily on the premises and the shop will introduce Sabra signature dishes showcasing the products versatility. Sabra's full range of products, along with beverages and to-go options will be available on site.
The Company's hummus manufacturing facility, the largest in the world, producing 4,000 tons of hummus monthly, is located in Chesterfield County, VA. Opening its first pop up experience in DC provides the brand an opportunity to meet and eat with the active and influential food, nutrition and policy-making community. Running for 4 weeks from September 29 th-October 26 th, Hummus House will host a series of special events. The caf will be open daily for lunch Monday Friday from 11:00am-3:00pm and dinner from 5:00pm-9:00pm.
"It may surprise hummus lovers to know that the majority of the country has not yet tried hummus," continued Shalit-Shoval. "Within DC, there is a great deal of passion and thought leadership around food and nutrition. Through a variety of inspiring events and chef demonstrations, we hope to welcome our neighbors while also beginning to foster conversation around the roles that plant-based proteins like hummus can play within the school cafeterias and the national MyPlate initiative. Who knows, maybe Michelle Obama will plant chickpeas this year."
For a full promotional and event listing schedule visit www.sabra.com/hummus-house and share your interactions with #SabraHummusHouse.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic, healthy and vegetarian dips and spreads, including salsa, guacamole, and Greek yogurt vegetable dip, can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and has received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant every year since 2011. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on twitter. Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo.
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