SVEDKA Vodka Introduces Newest Flavor Into Its Award-Winning Portfolio

SVEDKA Vodka, the second largest imported vodka brand in the United States (Impact, 2012), is pleased to announce its latest flavor addition to the portfolio: SVEDKA Peach.

A blend of imported Swedish vodka with aromatic notes of ripe peaches that produce a warm, sweet entry followed by a slight, crisp, pear finish, SVEDKA Peach provides a multi-sensory flavor experience. This subtly sweet and deliciously fruity peach flavored vodka is a nostalgic yet unexpected interpretation on a flavor favorite. SVEDKA Peach is an approachable, yet complex product and is a welcome addition to the SVEDKA line of innovative offerings. Versatile and flavorful, SVEDKA Peach mixes well in sweet, or savory, cocktails and may also be sipped on its own, over ice.

SVEDKA Peach will be available nationwide beginning August 2014 (varies by market) in 50ML (MSRP $1.99), 375ML (MSRP $6.99), 750ML (MSRP $12.99), 1L (MSRP $16.99) and 1.75L (MSRP $21.99).

"Our newest flavor launch is reflective of our continued desire to deliver enjoyable flavors that are both familiar and innovative," said Diana Pawlik, SVEDKA Vodka's Vice President of Marketing. "SVEDKA Peach is sure to please our diverse consumer base while continuing to offer them fresh and varied flavored vodkas to enjoy."

SVEDKA Peach is the newest flavor to be launched stateside by the Swedish-imported vodka brand, which also boasts a wide range of tasty and innovative flavors including SVEDKA Strawberry Lemonade, SVEDKA Mango Pineapple, SVEDKA Colada, SVEDKA Strawberry Colada, SVEDKA Orange Cream Pop and SVEDKA's Core Flavors Cherry, Citron, Clementine, Raspberry and Vanilla.

Specialty Cocktail Recipes Include:

MAKE ME BLUSH
1 part SVEDKA Peach
part Cranberry juice
part orange juice
part triple sec

Instructions
Pour SVEDKA Peach, cranberry juice, orange juice and triple sec into a shaker filled with ice. Shake vigorously. Strain into a martini glass. Garnish with a peach slice.

SVEDKA PEACHES & CREAM
1 part SVEDKA Peach
2 parts cream (or milk)

Instructions
Pour SVEDKA Peach and cream (or milk) into a shaker filled with ice. Shake vigorously. Strain into a rocks glass filled with fresh ice. Garnish with a peach wedge. For a fantastic frozen treat, create this cocktail in a blender.

ABOUT SVEDKA
SVEDKA Vodka is the second largest imported vodka brand in the United States (Impact, 2014). SVEDKA has won numerous category awards and accolades, including a Gold Medal for SVEDKA 80 Proof in the International Wine and Spirits Competition (2014), Impact's "Blue Chip" Brand Award (2012), the Fast Track Award at Beverage Information Group's 2011 and 2010 Growth Brand Awards as well as Impact's "Hot Brand" award in 2012. Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011) as well as a 93 rating from Wine Enthusiast (2004). Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. SVEDKA is also available in Peach, Strawberry Lemonade, Mango Pineapple, Orange Cream Pop, Colada, Strawberry Colada, Citron, Clementine, Raspberry, Cherry, and Vanilla, each 35% alcohol by volume (70 proof). For further information, please visitwww.SVEDKA.com, or follow us on Facebook, Twitter and Instagram @SVEDKAvodka.

SOURCE SVEDKA Vodka

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