SVEDKA Vodka Expands Innovative, Award-Winning Portfolio, Introducing A New Flavor And Entering The 100-Proof Category

Today, SVEDKA Vodka announces the newest additions to its award-winning line of vodkas with the debut of SVEDKA Grapefruit Jalapeno and SVEDKA 100 Proof. Further innovating and extending SVEDKA's superior line of flavored vodkas, SVEDKA Grapefruit Jalapenocapitalizes on consumer interest in fusing sweet and spicy, combining a bright citrus flavor with a hint of heat. Additionally, SVEDKA 100 Proof is the brand's entry into the 100-proof segment, which further leverages SVEDKA's reputation and commitment to delivering exceptional quality and a pure and smooth flavor profile.

Both new products will be available nationwide, March 2015 (varies by market), with Grapefruit Jalapeno in 50ML (MSRP $1.99), 375ML (MSRP $6.99), 750ML (MSRP $12.99), 1L (MSRP $16.99) and 1.75L (MSRP $21.99) and 100 Proof in 375ML (MSRP $8.45), 750ML (MSPR $15.35), and 1L (MSRP $18.45).

"We are poised to be more competitive than ever as we continue to introduce innovative offerings that engage and excite consumers," said Diana Pawlik, SVEDKA Vodka's Vice President of Marketing. "We're excited to enter the 100 Proof market with a product that over-delivers with the a superior quality experience for which SVEDKA is known, coupled with SVEDKA Grapefruit Jalapeno, which is brimming with a vibrant flavor profile and innovative packaging to match."

SVEDKA Grapefruit Jalapeno is leading the "sweet/heat" charge in the beverage industry by pairing sweet and tart, with hot and spicy. The proprietary grapefruit and jalapeno-flavored vodka begins with a bright, citrus entry, building to a smooth hint of heat, and intensifying with a tart, juicy finish and jalapeno bite.

SVEDKA 100 Proof is a grain neutral spirit formulation with a smooth, clean taste and a crisp, arid sensation that intensifies to the end with a deep, warm finish.

SVEDKA Grapefruit Jalapeno and 100 Proof are the latest additions to be introduced stateside by the Swedish-imported vodka brand, which also boasts a range of flavors including: SVEDKA Strawberry Lemonade, SVEDKA Mango Pineapple, SVEDKA Strawberry Colada, SVEDKA Colada, SVEDKA Orange Cream Pop, and SVEDKA's core flavors Cherry, Citron, Clementine, Raspberry, Vanilla and Peach.