Rita's Italian Ice Celebrates 30 Years With New Wild Berry Italian Ice And 'Berry Wild' 30th Birthday Sweepstakes

Rita's Italian Ice, the world's largest Italian Ice concept with over 600 stores, now in 24 U.S. states and China, announced it will celebrate 30 years in business with the introduction of its new Wild Berry Italian Ice and "Berry Wild" 30 th Birthday Sweepstakes, which allows fans to enter for a chance to win Free Italian Ice for 30 years!

All Rita's stores are celebrating the 30 th Birthday by scooping Rita's newest freshly-made Italian Ice flavor, Wild Berry, made from a combination of Rita's real fruit berry flavors: Blueberry, Raspberry and Strawberry. Ask for a sample at your local Rita's now through May 18 th! Additionally, the featured Milkshake of the Month is Rita's Birthday Cake. Made with our award winning Old-Fashioned Frozen Custard, the delicious Birthday Cake Milkshake is available for a limited time this May.

Beginning today through Sunday, May 18 th, Guests are encouraged to enter Rita's "Berry Wild" 30th Birthday Sweepstakes for a chance to win Free Italian Ice for 30 years! To enter, Guests must visit a Rita's store and get the secret code word of the week. Once armed with the secret code word, guests visit www.ritasice.com/birthday and enter the 30th Birthday Sweepstakes. Every week the secret code word will change, giving Guests additional chances to win. 21 lucky winners, selected daily, will receive Free Rita's Ice for a Year, and 1 lucky winner will receive free Rita's Ice for 30 Years!

"We are truly honored to celebrate this 30 th milestone and invite all our fans to join our celebration and try our new Wild Berry Italian Ice," said Jeff Moody, Rita's Chief Executive Officer. "Since our humble beginning 30 years ago, Rita's has become a treasured family destination and tradition that celebrates happiness and builds everlasting memories. We're excited to celebrate 30 years in business by giving a lucky fan 30 years' worth of Rita's Italian Ice!"

Since 1984 Rita's has been dedicated to serving up a big dose of happiness with their smooth and delicious frozen treats, made fresh daily, with real fruit in a selection from over 65 flavors. The 30-year-old, uber-popular brand will celebrate its 30 th birthday at Rita's first store with Joseph DiGirolamo, the Mayor of Bensalem, PA, officially declaring "Rita's Italian Ice Day," Wednesday, May 7 th, 2014 at 12:00 p.m.

Rita's Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally. In October, Rita's opened its first-ever International store in Shenzhen, China, and this year will see the opening of Rita's in Canada and the Philippines. Rita's goal is to open 85 stores across the United States this year. For more information on purchasing your own Rita Italian Ice franchise, please visit www.ownaritas.com.

Rita's features the same great combination of fresh made Italian Ice in a clean, fun atmosphere that patrons have loved since the first Rita's location opened in Bensalem in 1984, thirty years ago!

To post a comment, you must register and login.