Rita's Announces New Test Store Concept, Rita's Italian Ice & Creamery, in Honor of National Frozen Custard Day on August 8

Rita's Italian Ice, the beloved brand known for serving up "Ice, Custard, Happiness,"is giving its fans yet another reason to celebrate this year Frozen Custard for just 99 cents in honor of National Frozen Custard Day on August 8! If that isn't enough to excite custard fans across the country, Rita's is also announcing a new test store concept in select markets Rita's Italian Ice & Creamery starring a rotating menu of new Hand-Scooped Frozen Custard, alongside Rita's signature Italian Ice and other "cool treats." Where available, two scoops of Hand-Scooped Frozen Custard will also be offered for 99 cents on National Frozen Custard Day.

"Frozen Custard has been at the core of our business since it was added to our menu more than 25 years ago, and while we're most widely known for our famous Italian Ice, our guests can't get enough of our award-winning Soft-Serve Frozen Custard," said Phyllis Savar Levy, Chief Marketing Officer at Rita's Italian Ice. "With this newly designed contemporary store concept, we're shining the spotlight on our wonderful Frozen Custard products. Each store will be offering an ever-changing selection from more than 35 delicious Hand-Scooped Frozen Custard flavors, and coupling them with freshly baked treats, like cookies, brownies and waffles, to make amazing custard sandwiches. We're looking forward to introducing this new treat experience to our guests on Frozen Custard Day and beyond."

Rita's new, rich and indulgent Hand-Scooped Frozen Custard, in addition to Rita's traditional Soft-Serve Frozen Custard, will be available at select Rita's Italian Ice stores around the country, as well as 10 newly designed Rita's Italian Ice & Creamery concept locations opening this year. At the new Creamery locations, the delicious Hand-Scooped Frozen Custard can be enjoyed on its own, in a build-your-own sundae, within a freshly baked waffle, brownie or cookie sandwich, or as part of a Cool Combo a delicious pairing of Hand-Scooped Frozen Custard and Italian Ice. The new Creamery locations will offer an expanded menu, coupled with a fun and engaging experience to provide guests of all ages with their daily dose of happiness.

"The new Creamery concept is an exciting step forward for Rita's," addEd Levy. "We're focusing on what our guests know and love about us deliciously unique products and expanding upon it with Hand-Scooped Frozen Custard to ensure we have a 'cool treat' for every guest we serve. We're looking forward to officially testing this new concept, but the initial feedback has been overwhelmingly positive and filled with thousands of huge custard-covered smiles."

To find a Rita's location near you to visit on National Frozen Custard Day or to learn more about Rita's Italian Ice & Creamery, go to www.ritasice.com.

About Rita's Italian Ice
Rita's Italian Ice opened its doors in Bensalem, Pa. in 1984, and has been dedicated to spreading "Ice, Custard, Happiness!" ever since. Now with more than 600 locations worldwide, guests around the world visit Rita's to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and award-winning Frozen Custard, Rita's serves a taste of happiness with each delicious treat. For more information about Rita's Italian Ice, please call 1-800-677-7482 or visit www.ritasice.com.

About Rita's Franchise Company
Ranked #1 in Nation's Restaurant News "Consumer Picks 2014" for Service and Value in the Frozen Treat category and 14th overall in the Limited-Service category, Rita's Franchise Company is the largest Italian Ice concept in the world with more than 600 stores in the U.S. Rita's, headquartered in Trevose, Pa., was also named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and ranks #81 on Entrepreneur Magazine's "2014 Franchise 500" list.For more information about Rita's franchise opportunities, please visit www.ownaritas.com.

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SOURCE Rita's Italian Ice

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