RITZ Crackers Calls a NY Blitz on Game Day Snacking

It's arguably the most important snacking day of the year. For party hosts and football enthusiasts alike, the big game is synonymous with food and sports fun. But coming up with a championship menu that your guests will enjoy can prove harder than it looks. To help, RITZ Crackers partnered with four iconic New York restaurants to make it easier than ever to tackle game day hunger with a winning snack roster.

With most fans watching pro football's big game from home, RITZ wanted to provide consumers with unique game day entertaining ideas. "We've found that ideas for football parties are one of the most popular recipe searches during this time of year," said Katrina Cohen, Senior Brand Manager of RITZ at Mondelez International. "With New York being the host of the big game as well as one of the most famous dining destinations in the country, we jumped at the chance to partner with some of the most iconic restaurants in the City to create delicious New York-inspired RITZ game day recipes."

From steakhouse bites to New York-style desserts, all RITZ game day recipes are available on Allrecipes.com, the leading site for recipe discovery, making it convenient and fun for consumers to score a touchdown with their guests. The recipes are a simple way to put your guests in a New York state of mind. The winning game day lineup includes:

• Lombardi's RITZ White Pizza Meatball Dip - give your game-day party a little NY kick.
• RITZ Country Fried Ribs with Zesty Ranch Dressing - this version of Dinosaur-Bar-B-Que's ribs are sure to tackle any crowd's hunger.
• RITZ Pastrami and Corned Beef Mini Sandwich amp-up halftime with a snack-size take on the famous Carnegie Deli signature dish.
• RITZ Humble Pie with Peanut Butter Mousse win or lose, your celebration will be tasty, courtesy of Serendipity 3.

RITZ is also helping fans prepare their championship menus with step-by-step online tutorials, hosted by chef and television personality George Duran. The videos are available on Allrecipes.com/ritzvideos. In addition, the site offers delicious, New York-style RITZ recipes from Allrecipes Allstars a group of the most active community members on Allrecipes.com.

To call a RITZ NY Blitz and avoid a menu fumble, visit Allrecipes.com/ritz today. And don't forget to follow the action leading up to game day at Facebook.com/ritzcrackers.

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