QVC Cooks Up Plans With Emeril Lagasse for Kitchenware, Food & Cutlery

Things are heating up at QVC as it joins forces with Emeril Lagasse. The star chef, restaurateur, TV personality and best-selling cookbook author is returning to QVC to showcase his line of professional kitchenware, food and cutlery products.

From his critically acclaimed restaurants around the country to his popular cookbooks and cooking shows, Lagasse has devoted his career to sharing his love of food and making cooking an enjoyable experience. The celebrity chef's collection features an eclectic assortment of culinary tools that are perfect for home chefs, including cookware sets, a cast iron pizza pan, a master cutlery set and even a deep fryer. Designed to reflect Lagasse's signature culinary expertise, each piece in his line embodies an innovative yet practical style and includes cookware by All-Clad, kitchen appliances by T-Fal and more.

"While Emeril's star appeal is great for QVC, what attracted us most about offering this signature line is his genuine passion for cooking and his desire to create innovative, high-quality products," said Ken O'Brien, vice president of merchandising for QVC. "The variety of pieces in his line is sure to appeal to self-proclaimed 'foodies,' as well as the occasional home cook."

No stranger to QVC, Lagasse previously appeared on air in 2002 with a cookware set. More than a decade later, Lagasse is scheduled to return on October 16 during the "Emeril's Kitchen" broadcast with additional shows scheduled for December, January, February and well into the spring.

"I'm thrilled to rejoin the QVC family and bring my kitchen collection into the homes of the QVC shopper," said Lagasse. "QVC's dedication to cooking and to the home chefs through food-related programming allows me to have a direct platform to the type of customer that I know will enjoy my cookware and products. "

Lagasse's line of products will be available, while supplies last, beginning October 16 through QVC.com, the QVC apps and by calling 800.345.1515.

About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ:LINTA), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 250 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

To post a comment, you must register and login.