Purity Vodka Sets New Industry Benchmark with Unprecedented 3rd Consecutive Title of Grand Vodka Master

Purity Vodka, the most awarded ultra-premium vodka in the world, has wonthe prestigious 2013Grand Vodka Master AwardfromTheSpirits Business. Purity Vodka is the only brand to receive this extraordinary honor an unparalleledthree years in a row.

The Spirits Business hosts several competitions throughout the year where medals are awarded based on blind tastings by a panel of leading spirit experts and trade journalists in multiple categories. Those brands who are awarded Gold and Masters' Awards are then evaluated on a variety of levels and criteria for the year's ultimate prize, the title of Grand Master.

Purity Vodka dominated the vodka category during 2013 with impressive wins at the Vodka Masters including three Masters' Awards in the Super-Premium, Smooth and Micro Distillery categories, and a Gold Medal in the Organic category. Purity Vodka was also named "Best Vodka and Overall Spirit" at the 2013 Asian Spirits Masters in addition to receiving high marks across all categories.

"We congratulate Purity Vodka and Thomas Kuuttanen for winning the title of 2013 Grand Vodka Master. I am astonished how a small, hand-crafted brand as Purity Vodka is dominating international spirits competitions and for the third consecutive year becoming Vodka-of-the-Year. Purity Vodka has apparently cracked the code, and leads the industry toward a future where vodka no longer is a tasteless and odorless spirit, but equal with artisanal spirits with character and complexity," said Daisy Jones, associate publisher ofThe Spirits Businessand organizer of The Vodka Masters.

Thomas Kuuttanen, Master Blender and creator of Purity Vodka from Sweden continued, "To be crowned the Grand Vodka Master in 2013 is a perfect ending to a remarkable year for Purity Vodka. It is obvious that consumers are steering away from industrial, neutral vodka and moving toward handcrafted spirits like Purity Vodka. Our ambition is to be the leader within the small, ultra-premium segment where quality always beats quantity."