Provocative Wine Brand Launches M'nage ' Trois Decadence

Mnage Trois the wine brand widely credited with defining the premium Red Blend category has launched a new Cabernet Sauvignon, Decadence ($14 SRP). An annual $2-billion-dollar category, Cabernet Sauvignon is the no. 1 red varietal in the United States*. Maintaining momentum following three consecutive no. 1 new wine item releases over the past three years**, Mnage Trois aims to bring to Cabernet Sauvignon what the powerhouse brand brought to Chardonnay with Gold and to Red Blends with Midnight and Silk.

"Mnage Trois Decadence promises to be the portfolio's most lavish, over-the-top Cabernet Sauvignon yet, and it delivers," said Mark Dunlea, senior marketing director for Mnage Trois wines. "Luxurious, rich and seductive, the seventeenth addition to the Mnage Trois family aims to please." Bold and boundless as the name suggests, full-bodied Mnage Trois Decadence boasts uniquely rich, red berry flavors and aromas with a soft, round mouthfeel and a smooth, chocolatey finish.

Mnage Trois was born from boldly curious founders who famously blended three distinctively different grapes into one wine in 1996. Mnage Trois' eye for innovation ensues today, with the iconic blend brand's deliciously different Decadence release. Decadence works hard to deliver on the rich, sensorial experience expected from largest-dollar-growth varietal Cabernet Sauvignon***. Made with grapes sourced from California's finest growing regions, Decadence is sure to steal the show and leave indulgence-seekers wantingmore.

About Mnage Trois

The Mnage Trois portfolio comprises 17 offerings, including five wine blends, six red wines and six white wines. Mnage Trois originated in 1996 with one wine a blend of three red varietals created by two psychiatrists at Folie Deux Winery in Saint Helena, CA. Mnage Trois wines are wholly owned and operated by Trinchero Family Estates, family-owned Napa Valley vintners since 1948. Please visit www.MenageaTroiswines.com to learn more.

Social Media Handles
Facebook: @MenageaTroisWines
Instagram: @MenageaTroisWines
Twitter: @MenageaTrois

Sources
*Source: Nielsen, Total US Retail, Dollar Sales & Dollar Sales % Change, 52 Weeks Ending 4.22.2017
**Source: Nielsen, Total US Retail, Dollar Sales Change vs. PY=$0, CY 2015, CY 2016, CYTD 4.22.2017
***Source: Nielsen, Total US Retail, Dollar Sales Change, 52 Weeks Ending 4.22.2017

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SOURCE Mnage Trois

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