Popular Banana Fudge Bomb Pop Now Available In Retail Stores Nationwide

A long-standing fan-favorite on neighborhood ice cream trucks, the Banana Fudge Bomb Pop is now available in convenience stores and retail freezer aisles nationwide. The banana and fudge flavored frozen ice cream treat will celebrate its increased availability with a consumer sweepstakes contest throughout the month of April.

"Fans of Bomb Pop frozen novelties are passionate about bold and intense flavors, which includes the popular Banana Fudge combination," said Rachel Lukoff, Bomb Pop brand manager, Wells Enterprises, Inc. "Our fans are very active on social media where they have spoken loudly on the desire to purchase the Banana Fudge Bomb Pop at retail and in convenience stores. We value their input and are thrilled to deliver on fulfilling the request."

To celebrate the debut of Banana Fudge in retail and convenience stores, Bomb Pop is inviting fans to submit their original "selfies" showcasing how much they love Banana Fudge Bomb Pops. Participants can upload any of their favorite selfies to win; a Banana Fudge Bomb Pop does not have to be in the photo. One winner will be chosen at random to win a Bomb Pop prize pack.

The Banana Fudge Bomb Pop Selfie Sweepstakes

• Fans ages 13 and up are encouraged to upload an original photo (a "selfie") to their personal Twitter and/or Instagram accounts including #BombPopSweepstakes now through Friday, April 22
• Posting site must be set to the public setting to be eligible
• One grand prize winner will be selected at random to win a prize pack featuring a GOPRO HERO4 Silver and Bomb Pop swag
• Minors must receive consent from a parent or legal guardian before entering
• To learn more, visit http://bombpopsweepstakes.com

No purchase necessary. Must be 13 or older and a legal U.S. resident to enter. Minors must have parent's permission. Begins at noon (CST) 4/9 and ends at noon (CST) 4/22. Subject to Official Rules. GOPRO does not endorse and is not affiliated with Bomb Pop or this promotion.

Bomb Pop History
Invented over 60 years ago the red, white and blue Original Bomb Pop features a three-in-one flavor profile of cherry, lime and blue raspberry and is known for its iconic rocket shape. The Banana Fudge Bomb Pop is one of the latest innovative flavors from the Bomb Pop brand. Additional flavors in the Bomb Pop portfolio includeWatermelon, Hawaiian Punch , WARHEADS , Jolly Rancher and Sugar Free Original.

Banana Fudge Bomb Pop Retail Information
The Banana Fudge Bomb Pop is available in packs of 12 at grocery retailers, 1.75 ounces per unit, for $3.49 MSRP. The fan favorite is also available individually in 3.75 ounces at convenience stores for $1.49 MSRP, and individually in 4.5 ounces through mobile vending for $1.99 MSRP. Visit www.BombPop.com to find the Banana Fudge Bomb Pop at a store near you.

About Wells Enterprises, Inc. and Bomb Pop
Wells Enterprises, Inc. is the largest privately held, family-owned ice cream and frozen treat manufacturer inthe United States. The company was founded in 1913 and is headquartered inLe Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 1,100 ice cream and frozen novelty products, including its signature brand, Blue Bunny and the iconic Bomb Pop . Wells also manufactures licensed frozen treat brands including Weight Watchers ice cream. For more information visit WellsEnterprisesInc.com. BOMB POP, the BOMB POP SHAPE, TRI-COLOR DESIGN are registered trademarks of Wells Enterprises, Inc., Le Mars, IA 51031 2016 WELLS ENTERPRISES, INC.

SOURCE Wells Enterprises

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