PepsiCo and the PepsiCo Foundation are donating USD $300,000 to support international relief efforts in Serbia, Bosnia and Herzegovina following massive flooding that has caused widespread devastation and destruction. PepsiCo is also donating 1.5 tons of its products.
Severe flooding following the heaviest rains seen in 120 years has impacted more than one million people.
The donated resources will be allocated to the American Red Cross International Response Fund and the World Food Programme (WFP) for relief efforts on the ground. Specifically:
The PepsiCo Foundation will collaborate with agency partners over the coming months to assess the deployment of the relief committed and potential needs in the future.
The PepsiCo Foundation has a long-standing history of working with the Red Cross, WFP and other relief partners to help communities that have suffered as a result of natural disasters.From hurricanes in Haiti and the United States to earthquakes in Japan and China to floods in Missouri and the Philippines, PepsiCo, the PepsiCo Foundation and these agencies have come together to provide support in the aftermath of disasters and to help rebuild communities.
About PepsiCo Relief Partners
American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.
The World Food Programme
A United Nations agency, WFP is the world's largest humanitarian organization fighting hunger worldwide, delivering food in emergencies and helping vulnerable communities become more resilient. Each year on average, WFP feeds more than 90 million people in more than 80 countries.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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