Patr'n Tequila Travels the Globe from Memorial Day to Labor Day, Inspiring Consumers to 'Patr'n the Summer'

Patrn Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrn will pedal (literally) into local concerts, culinary events and festivals across the U.S. with its nuanced "Patrn the Summer" cocktail experience. This uniquely designed bar-on-wheels will allow consumers to engage with a highly customized touch-screen interface that will help serve up Patrn cocktails, perfectly tailored to their tastes. Across the Atlantic, a specially designed "Patrn the summer" airstream will travel the length and breadth of the U.K, delivering Patrn summer cocktails crafted by celebrated local bartenders in each town.

In advance of this summer's tour, Patrn conducted extensive research that analyzed consumer behavior in 100 different markets across the world. Using insights gathered from FourSquare and social media listening tools, the team identified patterns around the most commonly ordered drinks. From there, they crafted 30 new tequila cocktails using a range of Patrn expressions - all of them perfected to match the preferences of the respective markets where Patrn will visit this the summer. Each cocktail has a story about its inspiration, how it evolved, and the data behind it. The cocktails will be available at each festival and for home-bartenders online via PatrontheSummer.com.

"The thirst for handcrafted, ultra premium tequila is thriving across the globe," said Lee Applbaum, Global Chief Marketing Officer at Patrn Spirits. "While many summer cocktails are traditionally created with white spirits such as vodka or rum, tequila has a versatile flavor profile that enhances those cocktails in a new way. Consumers and bartenders alike are broadening their appreciation for the agave flavor of tequila and mixing cocktails that are different and reflective of their own backgrounds and taste preferences. This summer, we took a close look at local cocktails and why they are so beloved by their communities, putting our Patrn spin on them around the globe."

The "Patrn the Summer" experience will come to life at local festivals around the country, blending each region's heritage with the latest in on-site cocktail technology. At each event, guests will be greeted with Patrn's custom, interactive touchscreen ordering system and by answering a series of questions in the form of a "Quizlet," the interface will help them determine their perfect drink. Bartenders will then guide guests to an interactive GIF booth where they can capture their summer moments and share recipes via social media and email as well.

For enthusiasts who cannot attend one of this summer's events, Patrn is making it easy to engage and learn new cocktail recipes at home. The Patrn Bot-Tender, a chatbot bartender service available via PatronTequila.com, Facebook Messenger and Twitter direct message, will connect users with the cocktail prowess and expert recommendations of Patrn's own Managers of Trade Education & Mixology: David Alan and Stephen Halpin. Users will be able to converse with the Bot-Tender and receive custom summer cocktail recommendations depending on their environment and taste preference at any given moment.

Each event and at-home integration is an extension of the Patrn Cocktail Lab, a feature on Patrn's website. Patrn Cocktail Lab is a library of hundreds of different recipes developed by Patrn's in-house team as well as bartenders around the world. Thanks to an interactive interface, Patrn Cocktail Lab tailors recommendations to each visitor to the site. Consumers 21 and over can visit Patrn Cocktail Lab and find recipes for new and classic cocktails, and everything in between.

For more details on how you can "Patrn the Summer" and where you can find Patrn throughout the country, please visit PatronTequila.com.

About Patrn Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrn tequila is crafted with meticulous precision and care. Though Patrn has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrn tequilas and liqueurs, please visit www.patrontequila.com.

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