Olive Garden Introduces First-Ever 'Never Ending Pasta Pass'

Calling all pasta lovers: Olive Garden is celebrating the return of its most popular promotion Never Ending Pasta Bowl with the introduction of the first-ever Never Ending Pasta Pass. Beginning today, pasta fanatics can purchase one of the 1,000 Pasta Passes to unlock unlimited pasta and Coca-Cola soft drinks from Sept. 22 through Nov. 9.

Pasta Passes are available for $100 starting at 3 p.m. ET exclusively via www.OliveGarden.com/never-ending-pasta-pass. With their personalized Pasta Pass in hand, card-holders can enjoy never-ending pasta, pasta toppings such as chicken and shrimp fritta, and Coca-Cola soft drinks as many times as they'd like during the seven-week promotion. Without the Pasta Pass, Never Ending Pasta Bowl starts at $9.99.

"Never Ending Pasta Bowl is our most popular promotion all year in fact, we served more than 13 million bowls of pasta during last year's promotion," said Jay Spenchian, Olive Garden's executive vice president of marketing. "We're excited to celebrate pasta superfans with our limited edition Pasta Pass, which brings even more value and excitement to our guests' Never Ending Pasta Bowl experiences."

Guests also can engage on Olive Garden's social channels for the chance to score a Pasta Pass. Guests can follow along and join the conversation with #PastaPass and connect with Olive Garden at Facebook.com/OliveGarden, Twitter.com/OliveGarden and Instagram.com/OfficialOliveGarden.