New PB&J Pop-Tarts Puts Crazy Good Spin On Classic Flavor Combo

In a bold move that will change the way you look at a jar of peanut butter, one of America's toastiest breakfast pastries is upping the ante on taste with the introduction of Frosted PB&J Strawberry Pop-Tarts. Now available at retailers nationwide, the new flavor is made with real creamy peanut butter and strawberry jelly-flavored filling inside a pastry crust topped with sweet frosting and sprinkles, putting a Crazy Good spin on the classic peanut butter and jelly combination.

"When we decided to release a beloved flavor duo like PB&J, we knew our trend-setting teen fans would have the best ideas to celebrate," says Aleta Chase, director of marketing for Pop-Tarts. "So starting January 21, we want to hear teens' ideas for how we should welcome the newest addition to our Pop-Tarts family during our epic PB&J Day party on April 2."

By teaming up with popular teen social media influencers, Pop-Tarts is issuing #PBJDayGoneNuttyContest challenges on Vine, Twitter and Instagram, inviting teens to share how they would want to celebrate the flavors' arrival. From PB&J-filled cannons to a PB&J dunk tank, no idea is too large or too crazy (good). The brand will choose the best ideas to bring to life in an epic PB&J Day celebration on April 2National Peanut Butter and Jelly Day.

HOW TO ENTER:
Starting January 21, fans can follow the #PBJDayGoneNuttyContest hashtag to see what's up from some of their favorite social media stars and submit their own ideas for the PB&J Day celebration. Teens can also head to PopTartsCrazyGood.com for more info on the new PB&J Pop-Tarts, or to YouTube.com/kelloggspoptarts to watch the latest LOL-worthy ad featuring PB&J's on-screen debut.