Never Slow Your Roll: AMP ENERGY' Organic Spotlights the Side Hustle

Do you have an interesting side hustle? Dream of bringing it to the masses? Now could be your chance to take it to the next level. AMP ENERGY Organic today announced "The Search for the Ultimate Side Hustlers Powered by AMP ENERGY Organic," a national search for the five most unique side hustlers. The energy drink is teaming up with entrepreneur and co-host of Power 105.1's The Breakfast Club, Angela Yee, to give the contest finalists the chance to showcase their unique side hustles live at Power 105.1's Powerhouse NYC 2018 this October.

"Everyone wants to get more out of life, but few are willing to go the extra mile," said Justin Schwarz, Marketing Director, Flavors and Energy. "AMP ENERGY Organic respects the hustle and knows that sometimes you just need an extra boost to stay unstoppable. We're looking for the afterhours moguls and on-the-side creatives who are doing whatever it takes to turn their dreams into reality. We know these unsung entrepreneurs are out there and we can't wait to help share their stories."

The contest kicks off August 27, 2018 and will run through Sept. 16, 2018, with a national call for entries in the categories including food, fashion, beauty, art, or music. The online submissions will be evaluated by the AMP ENERGY Organic team and Angela Yee, with five lucky finalists selected to showcase their product, experience or service at Power 105.1's annual event, Powerhouse NYC 2018, attended by some of the biggest names in hip-hop and R&B, including this year's headliners Cardi B, Lil Uzi Vert and G-Eazy.

"When you want something bad enough you need to put in the work and keep going until you make it happen," said Power 105.1's The Breakfast Club cohost Angela Yee. "I'm excited to hear from people who are getting home from work and turning around to put the same amount of energy into their passion project. It's also why I'm excited to partner with AMP ENERGY Organic, which gives me a boost of energy with only five simple, organic ingredients, to help show how the hustle pays off."

To inspire these ambitious go-getters, Angela Yee worked with AMP ENERGY Organic to put together her top tips for pursuing your side hustle:

1. Don't sweat the small stuff.
   Starting or growing a side hustle can be stressful when you think about everything that needs to happen to get it off the ground. Don't let that deter you from getting started or realizing the potential of what the company could be. Set realistic goals and prioritize. Everything will come in time.
   
2. Commit to a timeframe.
   I'm not talking about a "this has to be perfect by this date" kind of timeframe. What I mean is, dedicate a certain amount of time per week to working on your side hustle. It can be as much or as little as you'd like. If you want to dedicate five hours a week, great. If you want to dedicate 20 hours a week, that's great too. Figure out what works best for you and your schedule, and have the discipline to stay on track.
   
3. Never give up.
   Starting a business is tough, and I'd be lying if I said there aren't going to be setbacks. Ignore the detractors and naysayers and, no matter how big or how small your goal, persevere and don't give up. Rome wasn't built in a day and not every idea will immediately take off. Stick with it and keep working hard, and you'll see the payoff soon enough.
   
4. Set yourself up for success.
   Do your research. Is there anyone else out there with the same idea or business model? How do you stand out or do what they do better? Being aware of what else is out there and differentiating yourself from the masses will give you succeed in the long run.
   
5. Hustle the right way.
   Being an entrepreneur takes hustle. The problem is, many people think hustle is about becoming a workaholic. In reality, hustle is an act of focus. It's not about doing more, it's about concentrating on the things that you need to do, in order to move your business forward.

To enter the contest, consumers can visit Power 105.1's website to submit a text description that explains their side hustle and what makes it special. Photos and videos are also encouraged. Each entry will be judged on its originality and uniqueness, whether it represents a side hustle (idea, experience, service or good) that can be amplified in a larger way, and its overall connection to the AMP ENERGY Organic brand.

In addition to receiving two tickets to Power 105.1's Powerhouse NYC 2018, free roundtrip airline tickets for them and a guest, and a hotel stay, each Grand Prize Winner will be awarded the opportunity to showcase his or her side hustle at Power 105.1's Powerhouse NYC 2018 pre-event on October 24 and at the main show on October 28. The five winners will also have the opportunity to have face time with Angela Yee for advice, and promote their business on Power 105.1's channels.

AMP ENERGY Organic is also giving away tickets to Power 105.1's Powerhouse NYC 2018 in-store and online, including airfare and a hotel stay for lucky winners and one guest. Visit your local AMP ENERGY Organic retailer or Power 105.1's website to enter to win tickets between September 10, 2018 and October 12, 2018.

For more information about The Search for the Ultimate Side Hustlers Powered by AMP ENERGY Organic or to enter to win tickets to Power 105.1's Powerhouse NYC 2018, visit http://www.power1051fm.com/AMPEnergyOrganic or follow along on Facebook at @AMP and on Instagram @ampenergy via the hashtag #PoweredByAMPEnergy.

About AMP ENERGY Organic
At AMP ENERGY Organic, we believe that energy drinks should not only taste great they should be formulated from the best ingredients available. That is why we commit to using USDA-certified ingredients to make a great- tasting drink to give you real energy for real life. For us, flavor and quality aren't afterthoughts. They are just as important as the energy itself. For additional information, check outwww.AMPEnergy.com, www.facebook.com/AMP, www.instagram.com/ampenergy and www.twitter.com/ampenergy.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

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