Nespresso Opens Boutique-In-Shop Location At Macy's Herald Square

Nespresso, the worldwide pioneer and reference in premium portioned coffee, announces the opening of its newest Boutique-in-Shop at the world-famous Macy'sHerald Square on 34 th Street. The new location offers visitors the opportunity to taste the perfection of coffee from Nespresso and browse sleek, stylish machines that deliver the barista experience at home with the touch of a button.

"We are excited to continue our partnership with Macy's and offer the ultimate coffee experience to shoppers in their iconic New York City location," said FredEric Levy, President, Nespresso USA. "Macy's is a valued partner whom we look forward to working with as we grow our presence in the U.S."

The Nespresso Boutique-in-Shop will feature personalized, attentive service that distinguishes the brand worldwide. Nespresso Coffee Specialists will be present to offer demonstrations of the single-serve, easy-to-use Nespresso machines and guide customers through the unique profiles of the 21 Grand Cru coffees. This is the second Nespresso Boutique-in-Shop within a Macy's store and this latest opening reflects the deepening of the relationship between the two brands.

For over 25 years, Nespresso has redefined the way millions of people enjoy their Espresso coffee, and has grown into one of the most recognized brands in the world. Nespresso's success is built on the highest quality Grands Crus, sourced from the top 1-2 percent of the world's best coffees, smart and innovative machines, and personalized customer service.

The Nespresso Boutique-in-Shop is located at 151 West 34 th Street, on the Cellar floor, and will be open daily from 9:00AM to 9:30PM.

About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques. For more information, visit the new Nestle Nespresso corporate website: www.nestle-nespresso.com.

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's Herald Square is New York City's most iconic department store, welcoming more than 20 million visitors from around the world each year. The world-famous flagship is a retail institution known for its fashion and epic events most notably the Annual Macy's Flower Show ; Macy's 4th of July Fireworks and the Macy's Thanksgiving Day Parade . In 2011, Macy's Inc. announced an unprecedented four-year, 400 million dollar renovation to its corporate flagship. Begun in 2012, the renovation, will transform the store into one of the most technologically advanced, fashion-forward and exciting destinations in the world with new designer departments, epicurean experiences and multi-level luxury shops. Upon completion in 2015, the Herald Square store will increase its selling space from 1.1 million to 1.2 million square-feet.

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