NLEF Subsidiary Master Distributors Appointed Distributor for Purity Organic

SOUTHBURY, CT - New Leaf Brands, Inc. (OTCBB: NLEF), a diversified beverage holding company acquiring brands, distributors and co-packers in North America, has announced today that their subsidiary, Master Distributors, Inc., has been appointed the distributor of record for Purity Organic, a premier provider of fine organic juices, lemonades, and coconut water.

"We are very excited about this new partnership with Purity Organic. We believe it offers a fantastic opportunity in the fast growing organic beverage market," said Morris W. Stoddard, President of Master Distributors, Inc.

Master Distributors will service the greater Baltimore-Washington area which includes Maryland, the District of Columbia, and four counties in Northern Virginia. Purity Organic is an organic fresh fruit and beverage company with a simple mission: To create more demand for organic farmers. Purity Organic's line-up includes juices, teas, and coconut waters.

"This new relationship with Purity Organics bolsters New Leaf's efforts to further our corporate mission, to deliver high-quality products, and bring growth and strategic acquisitions to our shareholders," said David N. Fuselier, Chairman and CEO of New Leaf Brands, Inc.

Purity Organics' Coconut Water has already been authorized in the Eastern Division of Safeway, which consists of approximately 140 stores.

About New Leaf Brands
New Leaf Brands, Inc. (OTCBB: NLEF) is a diversified beverage holding company acquiring brands, distributors and co-packers in North America. For our customers, we provide high quality, great tasting beverages in well-placed consumer markets. For our shareholders, we acquire companies that build, maintain and nourish shareholder value. Our corporate mission is to be the best small-cap beverage holding company in North America. For more information please visit NLEFbrands.com, follow us on Twitter @NLEFBrands or email info@NLEFbrands.com.

About Purity Organic
Purity Organic is an organic fresh fruit and beverage company with a simple mission: To create more demand for organic farmers. Purity Organic's line-up includes juices, teas, and coconut waters. All Purity Organic beverages are USDA Certified Organic, and available at select markets, cafes, and delis across the country. For more information please visit purityorganic.com.

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of more capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's 10-Ks and 10-Qs on file with the Securities and Exchange Commission.

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