Mott's Launches All New 'Teachable Tastes' Platform

Mott's, the nation's leading producer of branded apple sauce and apple juice has recently launched a new website that is aimed at helping parents teach children healthy eating habits while cooking together. 'Teachable Tastes,' recently launched and Mott's tapped their agency partner, The Richards Group, to help bring this innovative tool to life.

"We wanted to provide parents a fun and engaging tool that would help them to instill positive eating habits in their children at a young age,"said Meena Sen director of marketing, Motts. "Through research Mott's found that many kids have aversions to various foods and because of several key factors, they will not even attempt what they perceive to be "gross."

Teachable Tastes aims to teach families the fundamentals of healthy eating by cooking together and providing recipes and tips that tackle the four common barriers: texture, appearance, flavor and aroma. Introducing new food to your children can be challenging and surprisingly, it can take up to 15-20 tastes for a child to embrace a new food. So, with the help of leading child nutritionists, Teachable Tastes tackles those barriers.

"If you think about it, there arequite a feweducational opportunities for expecting moms such as8-week Lamaze classes, but there is nothingcomprehensiveand effective for properly handling the 18-year project of feeding your child," said Jill Castle.

The new innovative Mott's website features a catalog of animated recipe videos centered around the themes of texture, appearance, flavor and aroma; however, these aren't your ordinary recipes. Since children are more open to new foods when they're included in the process, each recipe offers simple steps for both children and parents. With every recipe, there are a plethora of tips, fun lessons and engaging activities that make healthy eating exciting and teach kids healthy habits that will last a lifetime.

Mott's, with the help of The Richards Group, held a workshop with some of the nation's leading child nutrition experts to draw some key insights into the eating habits of children.

Child Nutrition Experts:

• Jill Castle MS, RDN, LDN
• Angela Lemond RDN, CSP, LD
• The Authors of "Food Chaining"
  • Sibyl Cox
  • Laura Walbert
  • Cheri Fraker

For instance, children focus on much more than just the taste of food and often make decisions based on things like touch, color and texture. Through research we have found that there are still plenty of misconceptions and myths about feeding that are common among parents.

"If you think about it, we have things like 8-week Lamaze classes, but there is nothing substantial and effective for properly handling the 18-year project of feeding your child," said Jill Castle.

To learn more about Mott's Teachable Tastes, please visit http://www.motts.com/teachable-tastes to get started.

About Mott's

Mott's, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the nation's leading producer of branded apple sauce and apple juice. Since 1842, Mott's has proudly created delicious and nutritious products for adults and children. Mott's continues to provide "simple solutions" to meet the needs of today's busy families. Mott's is available in a variety of juice and sauce offerings, including Mott's Original, Mott's for Tots, Mott's Medleys, Mott's Healthy Harvest Sauce and Mott's Snack & Go Applesauce Pouches. DPS is a leading producer of flavored beverages, marketing Mott's and 50-plus other beverage brands across North America and the Caribbean. For more information, visit Motts.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Mott's at Facebook.com/Motts or Twitter.com/Motts.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Motts-Teachable.mp4

SOURCE Mott's

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