Michelob ULTRA Unveils Its Latest Innovation - the ULTRA Caddie - Designed with a Keg Inside for the Ultimate 19th Hole Experience

Today, Michelob ULTRA, the fastest growing beer brand in the U.S., unveiled the ULTRA Caddie bag, a premium and unexpected innovation for golf fans. This first of its kind prototype includes everything needed for the optimal 19 th hole experience - from a keg filled with Michelob ULTRA to speakers and more - and is now available to win for one lucky beer lover. Consumers everywhere can enter for a chance to win the bag by sharing how they live ULTRA using #ULTRACaddieContest on Facebook, Twitter or Instagram.

"We are always looking for new ways to innovate and help our consumers live fit and fun, and the ULTRA Caddie delivers both," said Azania Andrews, vice president, Michelob ULTRA. "Michelob ULTRA has been the official beer of golf for more than a decade, and we're excited to unveil the ULTRA Caddie at the PGA Championship in St. Louis."

The ULTRA Caddie Bag comes with state-of-the-art features including:

• 128 Oz. refillable keg with custom Michelob ULTRA tap handle
• Rechargeable Bluetooth speaker
• Built-in tablet for streaming all your favorite media
• Storage for pint glasses
• LED lighting

As the official beer sponsor of the PGA Championship, Michelob ULTRA will debut the ULTRA Caddie this week at the PGA Championship at Bellerive Country Club in St. Louis, Mo. where golf fans can experience and learn about the bag in person.

For information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, Twitter and Instagram.

About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Brewed for those that live fit and fun, Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. For more information, visit www.MichelobULTRA.com.

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SOURCE Anheuser-Busch

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