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MAGNUM Ice Cream Takes Chocolate Indulgence to New Heights with U.S. Launch of MAGNUM Infinity

By: May. 20, 2014
FOOD & WINE
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MAGNUM Ice Cream, the super-premium ice cream brand known around the world for chocolate pleasure, announces the U.S. arrival of MAGNUM Infinity ice cream bars the brand's most decadent chocolate indulgence yet.

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"Since MAGNUM Ice Cream stepped on the U.S. scene in 2011, we've brought our chocolate expertise to ice cream lovers across the country through a variety of flavors and sizes," says Nick Soukas, director of ice cream at Unilever. "And, now we're excited to deliver our most indulgent chocolate experience yet with the additionof our new MAGNUM Infinity ice cream bar."

New MAGNUM Infinity comes in two irresistible flavors:

  • MAGNUM Chocolate Infinity bars feature dark chocolate ice cream with a rich chocolate swirl, dipped in dark chocolate and cocoa bean nibs.
  • MAGNUM Chocolate Infinity & Raspberry bars feature dark chocolate ice cream with a raspberry swirl, dipped in dark chocolate and cocoa bean nibs.

In addition to MAGNUM Infinity, MAGNUM lovers can enjoy all of their favorites in one box with the introduction of the new MAGNUM Mini Variety Pack. The MAGNUM Mini Variety Pack will feature mini sizes of three MAGNUM favorites Classic, Almond and White Chocolate.

MAGNUM Chocolate Infinity and Chocolate Infinity & Raspberry bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $3.99. The MAGNUM Mini Variety Pack is available for a suggested retail price of $4.99 for a 6-count box. MAGNUM Infinity are also available as individually wrapped, on-the-go bars.

The new MAGNUM Infinity line and MAGNUM Mini Variety Pack join the premierlineup of frozen treats including MAGNUM Double Caramel, Double Chocolate, Almond, Mint, Dark, White and Gold?!.

Learn more about MAGNUM chocolate pleasure at magnumicecream.com and on the following social channels:

About MAGNUM
Launched in 1989, MAGNUM was the first handheld ice cream targeted as a premium adult offering. Today, MAGNUM is one of the world's leading ice cream brands, selling one billion units annually worldwide, and it is the biggest brand of Unilever ice creams.



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