Lay's Kettle Cooked Brand Debuts Two New Flavors With Less Fat

Lay's Kettle Cooked - one of the many brands from PepsiCo's Frito-Lay division - today announced the expansion of its hard-bite potato chip line-up with the addition of two new flavors. Introducing Lay's Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar and Lay's Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar flavored potato chips - two delicious new products that offer fans a full-flavor snacking experience with less fat than regular potato chips*.

Both new Lay's Kettle Cooked 40 Percent Less Fat flavors pack a robust, sophisticated taste designed for those trying to maintain a balanced diet:

• Lay's Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar a combination of tangy vinegar paired with tasty sea salt is a subtle twist to this classic potato chip seasoning.
• Lay's Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar - a spicy first for the Lay's Kettle Cooked 40 Percent Less Fat line-up, offering zesty jalapeno seasonings accented with a soothing cheddar cheese flavor.

In addition to the new Sea Salt & Vinegar and Jalapeno Cheddar flavors, the Lay's Kettle Cooked 40 Percent Less Fat line-up also includes: Original, Applewood Smoked BBQ and Sun-Dried Tomato & Parmesan flavors.

Lay's Kettle Cooked Sea Salt & Vinegar flavored potato chips are available nationwide in 8-oz. packages for a suggested retail price of $3.49 each. Lay's Kettle Cooked Jalapeno Cheddar flavored potato chips are available nationally in 2.5-oz. packages for a suggested retail price of $1.49 and 8-oz. packages for a suggested retail price of $3.49 each. For more information, visit www.LaysKettleCooked.com.