La Colombe' Draft Latte' is Fastest Growing Ready-to-Drink Coffee

Driven by its belief that America deserves better coffee, La Colombe's Draft Latte a first-of-its-kind, ready-to-drink coffee beverage that delivers the full taste and texture of a true cold latte announced its growth into 25,000 points of distribution to coincide with the start of cold coffee season. The explosive rise has made La Colombe a breakout brand in the $3 billion ready-to-drink coffee category 1. And, with plans to introduce multiple new Draft Latte varieties this year the specialty coffee company is just getting started.

"Our aim is to change the landscape of coffee through obsessive innovation and the cleanest ingredients. The result is crafted drinks like the Draft Latte which 'wow,' and with enough 'wows' a whole new world opens up," said Todd Carmichael, CEO and Co-Founder of La Colombe.

La Colombe will introduce five new ready-to-drink products this year:

• Coconut Mocha Draft Latte
• Coconut Draft Latte
• Chai Draft Latte
• Pumpkin Spice Draft Latte
• Peppermint Mocha Draft Latte

These new varieties will join Draft Latte's existing lineup, which includes the original Draft Latte, Vanilla Draft Latte, Mocha Draft Latte, and Triple Draft Latte.

Draft Latte the revolutionary cold coffee beverage delivers a cafe-style drinking experience thanks to a patent-pending process usingthe InnoValve can, that brings the foam traditionally found in a hot latte to the refreshingly cold Draft Latte can.

Completely hormone- and lactose-free and made with only real ingredients, the original Draft Latte is naturally sweet with no added sugar, and delivers a good source of protein and excellent source of calcium and vitamin D in each serving. It also has a fraction of the calories and total sugar of other major ready-to-drink coffee and energy beverages on the market.

La Colombe, which has full control over the production process from concept to can, owns a 55,000 square foot production facility in western Michigan. The new facility has allowed La Colombe to meet the growing demand for Draft Latte, which produces more than 30,000 cases per week. 2

For more information on Draft Latte, visit our website or follow along using #DraftLatte.

ABOUT LA COLOMBE
La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafs, hotels, restaurants and retailers around the world. In addition, the company owns and operates 25 cafs in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE the world's first-ever textured cold latte.

1 Dollar velocity growth past 4 Weeks Ending 4.16 vs. prior period among major cappuccino/latte brands (as defined by IRI).

2 Data reflective of April, across all channels, with a high of 30K and low of 6K

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