Krystal' Celebrates National Ice Cream Day in Sweet and Cold Style

Krystal is keeping the Southeast cool this July in celebration of National Ice Cream Day. Starting on the day itself, July 16, Krystal will offer $0.99 Sundaes and extend the deal through Sunday, July 23. The sundaes are part of Krystal's Sweet & Cold lineup, a complement to the brand's Hot & Steamy Krystals. Famous for its iconic square hamburgers, Krystal has delighted guests throughout the Southeast for more than 80 years.

"We're easing the heat in the Southeast this July with this great deal," says Alice Crowder, Vice President of Marketing at Krystal. "Whether you're looking to end your meal on a sweet note or just craving a creamy snack, we've got you covered."

Krystal's Sweet & Cold menu is the ultimate summertime accompaniment to the brand's famous Krystal burgers, fries, and other hot and steamy menu items. Aside from satisfying sundaes, Krystal's Sweet & Cold menu features creamy, soft-serve cones and cups, Kool-Aid slushies in fun fruit flavors, refreshing Caramel Mocha Frost iced coffee and rich, hand-spun milkshakes.

Guests can enjoy these tasty sundaes all week long and may choose between their classic flavors of chocolate, strawberry or OREO cookie pieces. This tasty offer is valid at participating locations and while supplies last.

OREO is a registered trademark of Mondelz International group, used under license.

About The Krystal Company

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal's Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.