Krusteaz Introduces New Buttermilk Protein Pancake

Krusteaz, maker of premium baking, pancake and waffle mixes, today announces the newest addition to its pancake portfolio, the Buttermilk Protein Pancake. Featuring a plant-based wheat protein, sweet cream buttermilk and non-GMO ingredients, the new protein pancake offers 13 grains of protein per serving, or 10% of the recommended daily protein intake. In keeping with Krusteaz's commitment to simplified and wholesome ingredients, the new protein pancake is free of partially hydrogenated oils, high fructose corn syrup, artificial colors, flavors and preservatives.

Consumer interest in protein continues to be on the rise. In fact, according to the International Food and Information Council's 2016 Food and Health Survey, nearly two-thirds of Americans are trying to consume more protein or as much as possible, up significantly from 54 percent in 2015 and 50 percent in 2014. Additionally, the power of plant protein is on the rise as one-fifth of Americans view plant protein as more healthful than they did the previous year.*

"We know that more and more consumers are looking for better-for-you versions of their favorite foods," said Andy Heily, President of Continental Mills. "Our new pancake delivers not only the benefits of protein, but the taste and texture that other protein pancakes are lacking this is no flat flapjack! Our version is light and fluffy with a hint of sweet from the buttermilk."

For consumers looking to further boost their protein intake, the Krusteaz Buttermilk Protein Pancake also features instructions for alternative preparation by adding milk and/or eggs.

"No matter which way you prepare it, the taste of this pancake is just phenomenal," says Krusteaz Culinary Specialist Malia Hasegawa. "Whether you're looking to add a little extra boost to a leisurely family Sunday breakfast or fuel up before a hectic weekend of soccer practice and baseball games, or even enjoy for the new breakfast for dinner trend, this is sure to become a staple the whole family will enjoy."

Consumers can visit krusteaz.com for additional information, including recipe inspiration. The Krusteaz Buttermilk Protein Pancake is located in the pancake aisle and retails for approximately $4.99.

About Krusteaz
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high-quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz , WildRoots , Kretschmer Wheat Germ and Alpine Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, foodservice, and club store channels throughout the United States.

*http://www.foodinsight.org/2016-FHS

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SOURCE Krusteaz

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