KFC Opens Limited-Edition Online Merchandise Shop To Fill Void In Fried Chicken Couture Marketplace

Kentucky Fried Chicken launched a new online merchandise shop, KFC Ltd., along with its first collection of quality fried chicken apparel and limited-edition goods for their finger lickin' fans.

With fresh swag starting at just $8, the debut collection includes KFC- and Colonel Sanders-inspired T-shirts, enamel pins, framed artwork, and more. Collection items are produced in limited-edition quantities, so when they sell out, they're gone the fried chicken faithful are encouraged to act fast and then keep an eye out for the next collection to be released.

KFC Ltd. offers limited-edition apparel and goods for any occasion:

• Need to keep it classy for the office? Fried chicken socks will add a pop of drumstick to any ensemble. If you're looking for a matching tie, you can't go wrong with a classic Colonel Sanders string bow tie.
• KFC's mantra is something we should all live by, and the "Finger Lickin' Good" gold-plated necklace will let you proudly proclaim your embrace of the fried chicken lifestyle.
• The Colonel Sanders pillowcase will let the dreamers in your life fall asleep each night next to the man who turned his dream of building a fried chicken empire into a reality.
• No matter where you're actually from, we're all united by a shared love of tasty fried chicken. Show off your hometown pride with the softest Fried Chicken USA sweatshirt.

Of all the products offered on KFC Ltd., there is one that is truly out of this world a 400-year-old meteorite. Retailing for $20,000, this one-of-a-kind, real space rock has been molded into the shape of a Zinger chicken sandwich and serves as a commemorative memento of the Zinger's stratospheric mission.

"KFC and Colonel Sanders have been American pop culture icons for more than 70 years. Our fans were craving a way to embrace the fried chicken lifestyle, and KFC Ltd. gives them the opportunity to let their colonel flag fly," said Steve Kelly, KFC U.S. director of media and digital.

KFC plans to partner with other notable apparel and lifestyle brands to create one-of-a-kind collaborations available only from KFC Ltd. in the future. The first collection of quality chicken goods from KFC Ltd. are available for purchase online starting today at http://www.kfclimited.com/.

This line was created in collaboration with Wieden+Kennedy.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe, Extra Crispy, Kentucky Grilled Chicken and Extra Crispy Tenders, Hot Wings, Go Cups, KFC Famous Bowls, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are over 20,500 KFC outlets in more than 125 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).

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SOURCE KFC

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