Jelly Belly Candy Company, Fairfield, California has launched a national consumer promotion in support of the brand's expanded presence in Canada. Jelly Belly beans, with over 100 flavours, are the leading brand of gourmet jelly beans. The Canadian campaign also includes sampling events in major urban centres, a newly launched website (http://www.jellybelly.ca) and Facebook media campaigns.
Consumers who submit their favourite flavours will have a chance to win one of 30 weekly prizes and be entered into monthly draws for 25,000 Jelly Belly jelly beans. In total Jelly Belly is giving away over 175,000 jelly beans. The promotion runs until 30 April 2014.
Last year's Jelly Belly "Do Me a Flavour" Recipe Contest generated over 97,000 unique recipes and more than doubled the Jelly Belly Canada Facebook fan base.
Jelly Belly Candy Company was founded in 1898 and began making Jelly Belly jelly beans in 1976. Jelly Belly beans are fat free, gluten free, dairy free, gelatine free, peanut free and certified OU kosher. Additional information about Jelly Belly can be found online at http://www.JellyBelly.ca, or call 800-522-3267. Connect with us on Facebook under Jelly Belly Canada, YouTube, Pinterest and Google+
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