Jamba Juice Debuts New Jamba Insider Rewards Customer Loyalty Program in Stores Across the Nation

Jamba Juice Company (NASDAQ; JMBA), a leading healthy, active lifestyle brand, today unveiled its new Jamba Insider Rewards customer loyalty program in stores nationwide. Now, typing a simple phone number entry on an easy-to-use touchscreen allows Jamba Juice guests to conveniently earn rewards, personalized offers, and free products without the need to carry a rewards card at every point of sale.

"Using the latest in innovative web, mobile, and touchscreen technology, Jamba Juice is endlessly committed to amplifying the consumer store experience," said Julie S.Washington, senior vice president and chief brand officer,Jamba Juice Company. "Here at Jamba Juice, we're both delighted and proud to launch Jamba Insider Rewards, a program that goes beyond most current corporate loyalty offerings today by providing consumers an open, cloud-powered rewards approach in a way that is modern, intuitive, personalized and void of your typical plastic card hassles at checkout."

Once registered, Jamba Juice lovers will immediately begin to blend in gratifying rewards with their already planned food and beverage purchases, including, but not limited to:

• $3 Off next purchase with online Jamba Insider Rewards account activation
• $3 Off for every 35 points earned (1 point earned for every $1 spent)
• Free birthday smoothie or juice
• Personalized offers via email or text such as percentage off coupons, free food item with a smoothie or juice purchase, and $2 off freshly squeezed juices coupons

Powered by Spendgo, the Jamba Insider Rewards loyalty program tracks customers' reward points through the simple entry of a ten-digit telephone number on a touchscreen pad at the point of purchase and sends real-time alerts of available rewards and surprise offers such as a free boost with smoothie purchase. The program enables custom rewards based on an individual's previous purchase behavior, making the program not only convenient, but also tailored to their buying habits and favored menu items. The program was piloted in select stores last year and witnessed double-digit percentage participation rates well above industry averages.

Consumers can easily activate their Jamba Insider Rewards account by registering online at jamba.com/rewards. For more information, please visit www.jambajuice.com/rewards.

AboutJamba Juice Company

Founded in 1990,Jamba Juice Company(NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads,and a variety of baked goods and snacks. As ofDecember 31, 2013, there were 851Jamba Juicestore locations globally.Jambais a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at http://www.myhealthpledge.com. Fans ofJamba Juicecan find out more aboutJamba Juice'slocations as well as specific offerings and promotions by visiting theJamba Juicewebsite athttp://www.JambaJuice.comor by contactingJamba'sGuest Services team at 1-866-4R-FRUIT (473-7848).

About Spendgo

Spendgo simplifies the customer loyalty experience for everyone with the most flexible omni-channel solution available today. Whether a merchant needs to implement a turnkey solution to an existing point of sale (POS) system or analyze data down to customer line-item spending, Spendgo's scaleable platform is agile, affordable and user-friendly so that the largest national brands to individual franchise owners can get started quickly. For consumers, earning rewards and free products is as easy as inputting a telephone number on a touchscreen pad. The company began as a solution to go paperless, consolidating receipts and reward cards in the cloud making information easily accessible. Spendgo now offers a full suite of patented hardware and software tools including Transaction Link, Interactive Display and Captivation used by more than a 20% customer average participation rate. Founded in 2010, and headquartered in the Dogpatch neighborhood of San Francisco, Spendgo has powered loyalty programs for Jamba Juice, Round Table Pizza and Dickey's Barbecue Pit. For more information, visit www.spendgo.com.

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