Introducing Truly Spiked & Sparkling's New Style: Sicilian Blood Orange

Truly Spiked & Sparkling has caught fire amongst drinkers since its launch earlier this year, quickly becoming the number one selling spiked sparkling water on the market 1. The latest innovation from Truly Spiked & Sparkling is Sicilian Blood Orange, a new style now available nationwide.

In a Harris Poll conducted on behalf of Truly Spiked & Sparkling, nearly half of respondents (45%) admitted that following a wellness routine makes it hard to be social due to unhealthy foods and drinks likely being served. Truly Spiked & Sparkling Sicilian Blood Orange, naturally gluten-free with just 100 calories, one gram of sugars and 5% ABV, is a great choice for fall and the holidays, when high-calorie food & drink temptations can be tough to avoid.

Why Blood Orange? Blood oranges are refreshing and juicy, but a bit less sweet and more complex than traditional oranges. Sicily is one of the main growing regions for the world's best blood oranges due to mild climate and sunny weather, making Sicilian Blood Oranges a perfect choice for this new Truly Spiked & Sparkling style.

"I experimented with a number of different recipes before deciding upon Sicilian Blood Orange, a fruit that comes into season during the cool, winter months," said Casey O'Neill, a member of the innovation team behind Truly Spiked & Sparkling. "The result is a spiked sparkling water that has a hint of citrus from the blood orange, but it's still light and refreshing and definitely not too sweet."

Truly Spiked & Sparkling Blood Orange joins Truly Spiked & Sparkling's original three styles (Colima Lime, Grapefruit & Pomelo, and Pomegranate). All styles are naturally gluten-free and a great refreshing choice with just 100 calories, one gram of sugars and 5% ABV. With less calories and sugars, Truly Spiked & Sparkling is a sophisticated alternative to wine, light beer, and cocktails.

Truly Spiked & Sparkling Sicilian Blood Orange will be available nationally in packs of six 12-ounce bottles for a suggested retail price of $9.99 -$10.99. (All prices vary by location). For shop locators and purchasing details, visit: http://www.trulyspikedsparkling.com/. Find Truly Spiked & Sparkling on Instagram, Facebook, and Twitter.

About Truly Spiked & Sparkling

Truly Spiked & Sparkling is a clean, crisp and refreshing spiked sparkling water with a hint of fruit. The innovators behind Truly Spiked & Sparkling worked tirelessly to develop a beverage that was not only delicious, but a spiked option with lower calories and carbs. With just 100 calories, 2 grams of carbs, and 1 gram of sugars per serving, Truly Spiked & Sparkling (5% ABV) is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in four delicious styles: Colima Lime, Grapefruit & Pomelo, Pomegranate and Sicilian Blood Orange.

Truly Spiked & Sparkling is new from the Hard Seltzer Beverage Company, LLC, an affiliate of the Boston Beer Company.

Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Truly Spiked and Sparkling from June 23-27, 2016 among 1,964 adults ages 21 and older, among whom 1,293 are regular alcohol beverage drinkers. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Beverly Basiga at bb@sharpthink.com.

1 IRI data ending the week of 9/11/2016

SOURCE Truly Spiked & Sparkling

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