HoneyBaked teams up with the National Breast Cancer Foundation

With the goal of bringing greater education and focus to a disease that impacts millions of Americans every day, HoneyBaked, the premium food retailer, is partnering with the National Breast Cancer Foundation (NBCF) this October with a fully-integrated campaign effort.

"We're excited to partner with HoneyBaked this year because they understand that early detection of breast cancer saves lives," says Janelle Hail, NBCF Founder & CEO. "Through their donation, we are able to offer free mammograms to those in need and spread a message of hope to women across the country."

HoneyBaked replaces its iconic gold foil with pink for the first time ever this October in honor of Breast Cancer Awareness Month, and one dollar from each limited edition pink foil-wrapped ham sold at participating locations across the country benefits the NBCF. Customers can also help "foil" breast cancer by adding a donation of one dollar or more to their purchase during the month of October.

In addition, customers who wear pink and bring a friend for lunch on every Friday in October receive buy one, get one free sandwiches at participating HoneyBaked stores nationwide. Fans of HoneyBaked's Facebook page also have the opportunity to nominate friends and loved ones who have been touched by breast cancer to receive a free family meal from HoneyBaked. One hundred families will be selected throughout the month of October.

"We're proud to support the National Breast Cancer Foundation and raise funds in the communities in which we serve," said HoneyBaked* COO Maggie DeCan. "As a business that caters primarily to women shopping for their families, partnering with the NBCF in their mission to help women seemed like a natural fit for HoneyBaked. To help raise awareness, stores nationwide are wrapping our spiral-sliced hams with pink foil this October and accepting customer donations."

To find a HoneyBaked location nearest you, visit honeybaked.com or find The HoneyBaked Ham Company on Facebook.

*The Original HoneyBaked Ham Co. of GA

About the National Breast Cancer Foundation, Inc.

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator's highest 4-star rating for nine years, NBCF provides women Help for Today...Hope for Tomorrow through its National Mammography Program, Beyond The Shock, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.

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