Happee Fiftee, Slurpee'!

America's favorite frozen drink turns 50 this year, and 7-Eleven, Inc. is celebrating its birthday 7-Eleven Day, aka July 11, aka FREE SLURPEE DAY in a BIG way. To celebrate Slurpee Fiftee and 7-Eleven's 89 th birthday, participating stores will give away an estimated 9 million free small Slurpee drinks from 11 a.m. to 7 p.m. local time, Monday, July 11 (7/11), while supplies last.

Is one day enough to celebrate 7-Eleven's much beloved beverage?? No!!! That's why the party continues seven more days with a once-in-50-year offer.

Here's a Slurpee math problem: When does 7 = 11? Answer: When it's Slurpee Week. To continue the summer fun, Slurpee fans who purchase seven Slurpee drinks July 12-18 and scan the 7-Eleven mobile app will receive 11 Slurpee drinks FREE.

The FREE Slurpee offer will automatically appear in the "Scan and Save" section of the 7-Eleven mobile app 24 hours after the seventh drink purchase. The 11 FREE Slurpee drink coupons must be redeemed by Aug. 31, 2016.

The 7-Eleven mobile app (also free) is available via the App Store or Google Play. After downloading, customers can then register to become a 7Rewards member and take advantage of Slurpee Week.

7-Eleven is introducing a Birthday Cake Slurpee flavor for its golden birthday. Described as a delicious frozen celebration for your taste buds, Fanta Birthday Cake is a combination of traditional birthday cake and vanilla ice cream flavors. Birthday Cake joins the recently released Sour Patch Redberry on the Slurpee machine, along with perennial favorites Wild Cherry and Coca-Cola. 7-Eleven Day offers Slurpee-loving customers a chance to try new, featured and favorite flavors for free.

"Every year, 7-Eleven Day gives us an opportunity to have some fun, say thank-you to our customers and celebrate our birthday Slurpee style," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "This year is a big birthday for Slurpee, and a big year. One day, even one week, isn't enough so we began celebrating in January and plan to keep it up until the end of the year."

7-Eleven is also taking the celebration beyond the Slurpee machine with Slurpee-branded and flavored items throughout the store like birthday donuts, lollipops, cotton candy, marshmallow pops, candy straws, Pop-tarts, Chapstick, beach towels, socks, insulated beverage holders, T-shirts and Slurpee party pic packs, complete with selfie-stick. Selection may vary by store.

Every year, July 11 marks the day that the world's No. 1 convenience retailer observes its birthday and other company milestones. 7-Eleven introduced its iconic frozen carbonated beverage in 1966, and it was an immediate hit. The next year, the company's advertising director coined the word "Slurpee" to describe the sound the drink made traveling through the straw. And a star was born.

Wacky flavor names and quirky radio spots created a drink craze among teens and young adults, the same demographic group that today makes up the drink's biggest fans. Slurpee drinks enjoy worldwide popularity, with more than 7.4 billion Slurpee drinks slurped during its colorful history, enough for everyone on earth to enjoy one.

7-Eleven, the first convenience store, began its run in 1927 when a Southland Ice Company employee began selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, "convenience" has become a big business. The small ice company has grown into a major international retailing chain with over 10,000 7-Eleven stores in North America and more than 59,000 stores worldwide.

About 7-Eleven, Inc.
7Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7Eleven operates, franchises and licenses more than 10,700 7Eleven stores in North America. Globally, approximately 59,500 7Eleven stores serve customers in 17 countries. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.

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