GONZALEZ BYASS LAUNCHES TIO PEPE CHALLENGE 2019 U.S. Mixologists to Submit Cocktails for NYC Finals

González Byass, the leading Sherry producer from Jerez, Spain, has launched the 2019 Tío Pepe Challenge: the annual international cocktail competition that invites top bartenders from around the world to explore the diversity and potential of Sherry wines in creating delicious and imaginative cocktails.

This is the second year that the Tío Pepe Challenge has come to the U.S., and the quest to find Sherry's mixology champion has gained amazing momentum. This year, 16 countries will hold regional heats: from Asia to Europe and in the U.S., bartenders will be tested on their knowledge of Sherry. Tasting Panel Magazine, the sponsor of the U.S. competition, will select six finalists from the top U.S. cocktail recipe entries. The finalists will compete in New York City on April 9 for a chance to represent the U.S. at the 6th Annual Tío Pepe Challenge International Final this May in Jerez, Spain, becoming one of the top 14 bartenders from around the world.

To register and submit a cocktail for consideration, please visit: http://www.tastingpanelmag.com/thetiopepechallenge.

Prior to the competitions, bartenders are invited to participate in exclusive Sherry Masterclasses across the country which are designed to inform, educate and instruct on crucial aspects of Sherry, including the use of a venencia (the tool traditionally used to extract Sherry from the barrel), recognition of the diverse styles of Sherry wine and their ability to make delicious and innovative Sherry cocktails.

The Tío Pepe Challenge is open to all U.S. bartenders and is an amazing opportunity for bartenders to find out about the variety and scope that Sherry has to offer. Learning from experts, participants will get to showcase their creativity and talent when it comes to mixing cocktails with Sherry. Bartenders interested in entering a Sherry cocktail using Tío Pepe must do so by March 15. The six finalists will be announced March 25. For more information about the master classes and the competitions, please visit: http://www.tastingpanelmag.com/thetiopepechallenge.

@tiopepewine @gonzalezbyassusa #tiopepechallenge #tiopepechallengeUSA

About González Byass USA
González Byass USA is a Chicago based importer for a strategically selected portfolio of fine wine and spirit brands from around the world including Spain, Chile, Italy, Austria and the US.

González Byass USA is the US subsidiary of González Byass headquartered in Jerez de la Frontera, Spain. González Byass is a family-owned, collection of wineries founded in 1835 which spans across Spain's most important wine producing regions. From its foundation, the González family have been dedicated to making fine Sherries and brandies in Jerez, Spain, creating such well-known brands as Tío Pepe Fino Sherry and Lepanto Brandy de Jerez.

Today the fifth generation of the family are the custodians of these exceptional brands having built the company into a family of wineries which produces wine in some of Spain's most famous regions; Bodegas Beronia (Rioja and Rueda), Cavas Vilarnau (Barcelona), Finca Constancia (Vino de la Tierra de Castilla), Finca Moncloa (Vino de la Tierra de Cádiz), Viñas del Vero (Somontano) and Pazo de Lusco (Rías Baixas). In each of these regions the family strives to make the best possible quality wines respecting the local terroir and the environment. At the same time the company has also expanded its interests further in the premium spirits business and has created pioneering brands such as The London No.1 and Nomad Outland Whisky to compliment the Spanish brandies in the portfolio Soberano and Lepanto, as well as their Mexican brandies from Pedro Domecq: Presidente and Don Pedro.

González Byass USA also represents a number of international wineries in the US market including from Austria Domäne Wachau, from Italy Caldora, Cantine Cellaro, Vesevo, Vigneti Del Salento and Tenute Rossetti, and from the US Row Eleven. In addition Harveys Bristol Cream and Fundador Brandy de Jerez were recently added to the portfolio.

Learn more at http://www.gonzalezbyassusa.com.

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