Fresh To Order Takes “fine. food. fast.” Mobile with New App DeliveringFresh Experience Directly to Guests

Fresh To Order (f2o), known for offering fine food fast, now offers a new mobile app, where guests can pay for their meals and earn rewards through their cell phones. The Fresh To Order App is now available through the Apple App Store and Google Play for iOS (iPhone) and Android platforms. The Fresh To Order App will integrate with Apple Passbook (Apple's mobile wallet) and Google Wallet beginning in October. Fresh To Order will accept NFC (Near Field Communication) payments through the app starting in 2015.

Not only will it make dining more convenient, but the app also offers a loyalty program and exclusive rewards. For a limited time, guests can get a $3 credit at sign-up and earn an additional $2 credit by referring a friend. Guests will also receive $10 credit on their next meal when they have $100 in purchases.

"Fresh to Order continues to innovate our menu, service model and now its digital platform by introducing a mobile app which helps us maintain leadership in the "fast-fine" niche," said Pierre Panos, CEO of Fresh To Order. "Whether they're looking for the closest location, want to preview our latest menu options or use their phones for payment, we're providing our guests with a rich digital experience in the palm of their hand."

With the new app, guests will be able to quickly browse the selection of cooked to order, Panini sandwiches, freshly tossed salads with unique flavorful toppings and chef-inspired entrees including grilled salmon and brown sugar roasted pork loin.

"We aim to deliver a unique and personalized experience to each of our guests. They'll receive special rewards and offers through our loyalty program," added Jesse Gideon, COO of Fresh To Order (f2o).

Mobile apps continue to be a growing part of the restaurant experience. According to FastCasual.com, 32 percent of Millennials look at restaurant menus online via a smart phone. With a spending power of $1.3 trillion, it becomes a business imperative that restaurants offer a variety of relevant ways for them to access their favorite restaurants.