Family-Owned Austin Cocktails Serving at Madison Square Garden
By: Marina Kennedy Mar. 28, 2016
In an effort to elevate the craft cocktail offerings provided to premium guests, Madison Square Garden has tapped family-owned Austin Cocktails to provide their bottled, specialty cocktails on the venue's in-seat menu, suites and at select kiosks this 2016-2017 season.
"As one of the most recognizable names in the world of sports, MSG often is presented with leading innovations within the gourmet and beverage space. Austin Cocktails' bottled, craft concept will allow MSG to bring natural, refreshing, balanced cocktails to guests at the same speed they can deliver craft beer and fine wine," remarked Co-founder, Jill Burns. Austin Cocktails is the first bottled, craft cocktail featured in the arena.
While the premade cocktail space traditionally has been seen as a value play, Austin Cocktails is changing that by helping create what they believe is a new premium, craft cocktail category within the category. In contrast to most RTDs made with artificial ingredients and heavy sugars, Austin Cocktails is batched with 5x-distilled spirits and natural, fine ingredients sourced from around the world.The result is a line of natural, craft cocktails with clean ingredients and high drinkability. "By bringing craftsmanship and premiumization to this category, we are attracting the attention of consumers and venues that never would have considered serving a prepared cocktail," said co-founder, Kelly Gasink.
Austin Cocktails was started by siblings, Kelly Gasink and Jill Burns. They spent over two years developing their drinks in a space where most companies often spend only a few months. Since hitting its first shelf in 2014, Austin Cocktails has gained traction with premium retailers, chains and venues including various hotels, conference centers, and arenas such as the Pepsi Center in Denver and University of Texas. Their 200 ml offering was featured on Virgin America Airlines.
"As a family-owned company, serving at a venue as iconic as Madison Square Garden is a proud moment for Austin Cocktails," says Co-founder, Kelly Gasink. "At Austin Cocktails, we believe that crowd size should not compromise quality. The arena staff has embraced Austin Cocktails because it helps them deliver a clean, crisp, natural craft cocktail in an efficient and timely manner," remarked Gasink.Madison Square Garden features three varieties in the Austin Cocktails collection, including Bergamot Orange Margarita, Cucumber Vodka Mojito and Fred's Ruby Red Cocktail.
SOURCE Austin Cocktails
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