Every Day is a Holiday with New PEEPS' MINIS!

Just Born Quality Confections, makers of PEEPS , MIKE AND IKE , HOT TAMALES and GOLDENBERG'S PEANUT CHEWS brand candies, announced today the introduction of new PEEPS MINIS - the biggest new product launch in the 61 year history of the PEEPS brand. The iconic PEEPS marshmallow chick, affectionately known and loved by consumers, will now be available in new snackable mini size chicks 365 days a year, making every day a holiday!

The next "big" thing in candy PEEPS MINIS are bite-sized marshmallow chicks that come in three delicious flavors: Strawberry Creme, Chocolate Creme and Sour Watermelon. PEEPS MINIS will be available in a convenient resealable 24 count stand-up bag available in the everyday candy aisle.

"PEEPS entry into the everyday candy category with PEEPS MINIS is the next big step in giving consumers a new way to express their PEEPSONALITY year round," said Brian Bachrach, Senior Marketing Manager. "Many of our fans grew up loving our iconic chicks and we are now providing an opportunity to enjoy PEEPS in a size perfect for snacking that is sure to make every day a holiday."

Consumers can commemorate life's daily celebrations with PEEPS MINIS, which can be found in the everyday candy aisle at food, drug and mass retailers nationwide and on www.peepsandcompany.com, beginning on May 1, 2014. PEEPS MINIS are hitting store shelves with a suggested retail price of $3.99.

The new snackable bite size treats are a great way to celebrate that Every Day Is A Holiday. This product launch will be supported by a robust marketing campaign including television advertising, digital, public relations, social media and in-store activations, The advertising campaign, created by The Terri & Sandy Solution, will feature six 15 second TV spots that bring to life quirky holidays that most consumers might not know existed, including "Static Electricity Day," "Clean off Your Desk Day," and "Take Your Pants for a Walk Day." Each spot shows a "holiday enthusiast" embracing their favorite off-beat holiday and, of course, celebrating with new PEEPS MINIS. For more information about PEEPS MINIS please visit www.marshmallowpeeps.com or www.facebook.com/PeepsBrand.