Eggland's Best Teams Up with Iconic Entertainer Patti LaBelle

Eggland's Best (EB) and legendary artist and actress, Patti LaBelle, are joining forces to promote EB eggs in a new radio series. The radio segments will air nationally in the U.S. over the course of ten weeks starting in September and will reveal how Eggland's Best helps Patti LaBelle whip up her sweet desserts and an even better breakfast.

Patti LaBelle is known for her award-winning career in music, theater, film and television. More recently, she took her passion for performing and for cooking and expanded her presence into the culinary industry. LaBelle's latest ventures include a successful line of food products, the television show, Patti LaBelle's Place on the Cooking Channel, and 'New York Times Bestselling' recognition for several books.

"I'm as comfortable making sweet desserts in the kitchen as I am making sweet music in the recording studio, and when I make my delicious treats, there's only ONE egg that's good enough for MY family - Eggland's Best!" said Patti LaBelle. "With 6 times more vitamin D, 10 times more vitamin E, 25% less saturated fat than ordinary eggs... AND better taste... it doesn't get any better than the best - Eggland's Best!"

"Eggland's Best is thrilled to have the opportunity to work with the incredible Patti LaBelle," said Charlie Lanktree, President and CEO of Eggland's Best. "We look forward to teaming up with her vivacious personality, and culinary passion and expertise to help promote Eggland's Best eggs."

Compared to ordinary eggs, EB eggs contain six times more vitamin D, 25% less saturated fat, more than double the Omega-3s, ten times more vitamin E and more than double the vitamin B12. EB eggs are also an excellent source of vitamin B2 (riboflavin) and vitamin B5. EB's superior nutritional profile is due to its proprietary all-vegetarian hen feed that contains healthy grains, canola oil and a wholesome supplement of rice bran, alfalfa, sea kelp and Vitamin E.

For more information on Eggland's Best eggs and delicious recipes, visit www.egglandsbest.com.

About Eggland's Best Eggs

Eggland's Best (EB) is the #1 branded egg in the U.S. and is an excellent source of vitamins D, B12, E, B5 and riboflavin. EB eggs have six times more vitamin D, more than double the Omega-3s, 10 times more vitamin E and 25% less saturated fat than ordinary eggs. Independent testing has also confirmed that Eggland's Best eggs stay fresher longer than ordinary eggs. The distinctive "EB" stamp on the shell assures consumers and food service customers that EB eggs meet the highest production and safety standards.

Due to the product's superior taste, nutrition, freshness, and variety, Eggland's Best eggs have won over 100 awards & honors. Eggland's Best was voted "America's Most Trusted Egg Brand" by American shoppers in the BrandSpark Most Trusted Awards, "America's Most Recommended Eggs" by women in the Women's Choice Awards, and "Product of the Year." In addition, Eggland's Best has received numerous awards and honors from such trusted publications as Prevention Magazine, Men's Health, Men's Fitness, Taste of Home, Women's Health, and many others.

Eggland's Best's hens are fed a strictly controlled, proprietary, high-quality all-vegetarian diet, which results in a better tasting, more nutritious egg that stays fresher longer. EB shell eggs are available in large, extra-large, jumbo, cage free, and organic varieties. EB also offers hard-cooked, cage free hard-cooked, organic hard-cooked, liquid egg whites, deviled egg kits, hard-cooked snacks, and is certified Kosher. For more information, visit www.egglandsbest.com.

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