Edible Arrangements' Says the Best Gift to Celebrate Those Special Moments and People This Holiday--Is Fresh Fruit!

Having difficulty finding the right words to express your special emotions this holiday season? If so, Edible Arrangements fresh fruit bouquets and chocolate dipped fruit are THE. BEST. GIFT. EVER. and can say it for you!

The company's just launched advertising campaign "When words fail . . . Send THE. BEST. GIFT. EVER" depicts the familiar dilemma of not being able to find the right words to communicate a special feeling and how a fresh gift from Edible Arrangements is the perfect solution. It is the first advertising campaign produced for Edible Arrangements by The Richards Group of Dallas, Texas, which was selected as the new creative agency of record earlier this year.

"We're very excited about the new commercials," said Edible Arrangements Founder and CEO Tariq Farid. "Everyone has faced the challenge of finding just the right way to express special feelings at an important time, and our fresh fruit bouquets or dipped fruit are the ideal answer. They are beautiful and delicious, and they create a 'WOW moment' for anyone who receives them. It's the perfect way to celebrate all that is good in life."

In addition to airing on selected networks throughout the holidays, Edible Arrangements' new ads will appear on some of the most popular network specials of the Holiday season, including the Macy's Thanksgiving Day Parade, the Rockefeller Center Christmas Tree Lighting and other holiday events.