Edible Arrangements Acquires FruitFlowers Brand

Edible Arrangements announced today the acquisition of the FruitFlowers brand, including two company stores, all e-commerce operations and a portfolio of trademarks that includes Incredibly Edible Delites, FruitFlowers and fruitflowers.com.

"We are thrilled to welcome the FruitFlowers team to the Edible Arrangements family," said Edible Arrangements' President Rob Price. "The expertise they bring perfectly complements the Edible Arrangements brand and we expect their integration into our system to be seamless, with no disruption in services."

Founded by Susan Ellman and Ellen Davis as a cottage industry in their own kitchens in the mid-1980s, FruitFlowers has locations in Broomall, Pennsylvania, and Wilmington, Delaware and generates approximately 30-40 percent of its sales through corporate clients.

Price said that FruitFlowers will continue to operate under the FruitFlowers brand during the integration phase and customers should notice no changes.

ABOUT EDIBLE ARRANGEMENTS

With more than 1,200 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Select Edible Arrangements locations also carry the company's rapidly expanding Edible To Go line which features all-natural, fresh fruit smoothies, dipped fruit, fresh squeezed lemonade and orange juice, and fresh fruit salads, sundaes and parfaits and treats. Since its founding in 1999 in East Haven, Connecticut, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included for eight consecutive years among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements fresh fruit bouquets, chocolate DippedFruit, Fresh Fruit Smoothies and other products can enjoyed at any of the 1,200 franchise locations worldwide. Gifts can be ordered online at www.edible.comand by telephone at 1-877-DO-FRUIT.

EDIBLE ARRANGEMENTS and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

SOURCE Edible Arrangements

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