Earth Balance Launches 4th Annual Holiday Bake-Off

Earth Balance today announced its 4th Annual Holiday Bake-Off competition, to take place fromNovember 18-December 22, 2013athttp://mjr.earthbalancenatural.com/earth-balance-holiday-bake-off-2013/

The competition, which will be guest-judged by Kim Barnouin of Skinny Bitch, is a Holiday-inspired recipe competition that will reward innovative plant-based dessert recipes using Earth Balance products. The grand prize winner will receive a Mile High Vegan Vacation, a year's supply of Earth Balance products, Whole Foods Market Gift Cards, and more.

One grand prize winner will receivea Mile High Vegan Vacation for two including full airfare to Denver, Colorado, accommodations at the St. Julien Hotel and Spa in Earth Balance's hometown of Boulder, car rental, $1,000 in spending money, and a slate of action-packed vegan activities including meals, a cooking lesson, a year's supply of Earth Balance products, and a chance to tour the Earth Balance offices. In addition, four weekly winners will receive a $50 Whole Foods Market gift card and a year's supply of Earth Balance products, and four category winners will get the chance to win a year's supply of Earth Balance and a $150 Whole Foods Market gift card. A Pinspiration winner, an individual selected for their unique bake-off inspired Pinterest board, will receive a $150 Whole Foods Market gift card. Finally, one of the first 100 entrants will be selected to win a $400 Whole Foods Market gift card.

The 2013 Holiday Bake-Off is the fourth such competition hosted by Earth Balance and was designed to showcase the versatility and creative potential of the full line of plant-based products from Earth Balance. The winners will be announced onJanuary 7, 2014. For more information and official rules, visithttp://mjr.earthbalancenatural.com/earth-balance-holiday-bake-off-2013/

About Earth Balance:
Based in Boulder, Colo., Earth Balance produces a line of delicious buttery spreads, shortenings, nut butters, soymilk, coconut spread, alternative mayo and snacks. All Earth Balance products are plant-based, vegan, made without artificial ingredients and hydrogenated oils, and are free of gluten, lactose and eggs, offering a delicious alternative for individuals with food sensitivities and those seeking healthier options for their favorite foods. Earth Balance products are a great complement to cooking and baking and some can be enjoyed on their own. Earth Balance strongly supports the Non-GMO Project and sustainable agriculture practices, and all Earth Balance products are made without genetically modified ingredients. Earth Balance promotes a plant-based diet and earth-friendly lifestyle through its Made Just Right online social community. Earth Balance is a division of GFA Brands, Inc., an operating affiliate of Boulder Brands, Inc. For more information, visitwww.EarthBalanceNatural.comandwww.MadeJustRight.com.

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