Drink Pink, America: Beefeater Pink Makes Its Debut In The U.S.

The nation that's fallen in love with all things pink has another reason to rejoice: Beefeater, the world's most awarded gin, has announced the U.S. launch of Beefeater Pink, a new bold expression created by Master Distiller Desmond Payne a world-renowned leading expert in gin.

Beefeater Pink begins with the traditionally distilled Beefeater dry gin base, fusing it with natural strawberry flavors, citrus and classic juniper botanicals to deliver a delicate, finely balanced gin. Its transparent glass bottle was created to showcase its statement-making pink shade while its graffiti style logo brings to life the playful spirit of its London home.

"Gin consumption is on the rise, because there is a real appetite for new and innovative expressions that offer a different drinking experience for consumers," says Shefali Murdia, Beefeater Brand Director. "Beefeater Pink delivers exactly what U.S. consumers are looking for high-quality taste and flavors that make for fun and delicious cocktails."

As a London Dry Gin still distilled in London, Beefeater has strong historical ties. Payne was inspired by Beefeater's founder James Borrough's, a distiller whose inventions included raspberry gin, cherry brandy, British Brandy, bitters and mint. Borrough's creativity, curiosity and passion for combining craftsmanship with experimentation influenced Payne to create this strawberry flavored gin for the new generation of gin drinkers. Beefeater Pink captures the contrast between tradition and modernism.

Beefeater Pink is best served with tonic water, lemonade or on the rocks with chopped fresh strawberries and served in a goblet. It is now available in the U.S with the suggested retail price of $19.99/750 ml bottle.

For more information please visit:https://us.beefeatergin.com/our-gin/pink

ENJOY RESPONSIBLY.
Beefeater Pink. Strawberry Flavored Gin. Product of the U.K. 100% Neutral Spirits. Distilled from Grain. 37.5% Alc./Vol. (75 Proof). 2018 Imported by Pernod Ricard USA, New York, NY.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut Vodka, Absolut Elyx, Aberlour Single Malt Scotch Whisky, Avin Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahla Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila , Beefeater Gin, Del Maguey Single Village Mezcal, Monkey 47 Gin, Plymouth Gin, Seagram's Extra Dry Gin, , Hiram Walker Liqueurs, Lot No. 40 Canadian Whiskey, Midleton Irish Whiskey, Powers Irish Whiskey, Redbreast Irish Whiskey, Smithworks Vodka, Smooth Ambler Whiskey, Lillet, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jout Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 750 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

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