Doritos Unleashes Bold Nacho Snack Experience Nationwide With Doritos Loaded
By: Marina Kennedy Nov. 04, 2016
Doritos, one of the marquee brands from PepsiCo's Frito-Lay division,today announced the nationwide availability of its boldest nacho snack yet: Doritos Loaded, a bite-sized, triangle-shaped snack loaded with melted cheese and covered in a crispy Doritos-flavored crust. In time for National Nacho Day on Sunday, November 6, Doritos Loaded is now available in freezer aisles at major retailers across the country.
Doritos Loaded provides a new way to experience Doritos by combining two classic favorites Doritos and nachos together with a bold twist. This is not your normal snack. In fact, it is the country's only "Inside-Out Nacho" already made for you.
"Doritos celebrates people stepping outside of their normal routine and doing new things," said Marissa Solis, vice president of marketing, Frito-Lay North America. "That definitely applies to Doritos Loaded, a snacking experience that takes bold to the next level. By increasing Doritos Loaded's availability, we're daring snackers everywhere to try it!"
Doritos Loaded paves the way for the next generation of snacking with its combination of warm melted cheese inside a crispy Doritos flavored crust. They're the ideal snacking size and are ready after just minutes in the oven.
Doritos Loaded comes in two varieties: Doritos Loaded Nacho Cheese and Doritos Loaded Jalapeno & Cheese.
Doritos Loaded is now available at major grocery retailers nationwide (MSRP: $2.98 - $3.49 for the 7.5 oz. box and $4.98-$5.79 for the 15oz. box). Visit http://www.fritolay.com/snacks/product-page/doritos-loaded for more information.
ABOUT DORITOS
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog,http://www.snacks.com/and on Twitter at http://www.twitter.com/fritolay.
ABOUT PEPSICO
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than$63 billionin net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than$1 billioneach in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visitwww.pepsico.com.
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