Domino's Pizza Finalizes Landmark Sponsorship of Sunday's Big Event, Official Announcement Set for Friday

Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, has finalized a momentous sponsorship tied to Sunday's annual event. The details will be announced Friday, with a little help from someone who knows a thing or two about making the right calls in the face of the Northeast's unpredictable weather conditions.

Hall of Fame quarterback Jim Kelly will help Domino's unveil the unprecedented sponsorship one that directly ties in with Sunday's tradition that, year-in and year-out, captivates those around the world who follow the action as well as celebrate, or lament, the outcome.

"I am very excited to be a part of this, and to help Domino's get the word out about the sponsorship announcement on Friday," said Kelly. "Living and working in the Northeast all my life, I know firsthand the importance of braving the elements to perform at a high level something that Domino's team members all over the world and I have in common."

Regardless of the many questions surrounding Sunday, including which group of fans will be joyful in the end and which ones may be saying 'there's always next year' Domino's promises one thing: to do what it does best, regardless of the elements, and provide free Handmade Pan Pizza to everyone in attendance.

"We are so excited to announce this landmark sponsorship on Friday," said Russell Weiner, Domino's Pizza chief marketing officer. "We are as intrigued as the rest of the world for the big event, and once the outcome is decided, we are committed to making sure everyone in attendance gets the chance to enjoy a free Handmade Pan Pizza."

Now through Friday, Domino's will conduct a series of daily sweepstakes on its Facebook page where Kelly will pose a question each day pertaining to Sunday. Fans who participate will have the chance to win one of 100 Domino's gift cards given away daily.

"This event is close to my heart and home, and I'm thrilled to be teaming up with Domino's to celebrate this American tradition on Sunday," said Kelly.

Stay tuned for Friday's announcement, and visit www.facebook.com/dominos for additional updates throughout the week.

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