Crumbs Bake Shop, Inc. Partners With White Coffee

Crumbs Bake Shop, Inc. (CRMB) the nation's largest cupcake specialty retail store, and White Coffee, an industry leader in private-label coffee, today announced the completion of a licensing agreement that will bring Crumbs Bake Shop brand packaged coffees and single-cup coffees to select retail outlets across the country. This new line of coffee products feature five flavor profiles, inspired by Crumbs' innovative gourmet cupcakes.

White Coffee, third-generation coffee roasters based in Long Island City, New York, will manufacture and distribute the Crumbs Bake Shop Coffee collection. The five offerings consist of three flavored coffees reminiscent of Crumbs' most iconic cupcakes Red Velvet, Blackout and Hazelnut, as well as a dark and medium roast. The coffees will be available in the second quarter of 2014 in supermarkets, mass merchants, wholesale clubs and independent food stores nationwide.

"This new line of coffee perfectly complements our baked goods and will bring the Crumbs Bake Shop experience not only to current guests but also to new customers across the country," said Edward Slezak, interim Chief Executive Officer and General Counsel of Crumbs Bake Shop, Inc.

"We are very excited to be able to introduce the Crumbs brand coffee to our customers," says Gregory White, VP of White Coffee.

The coffees are packaged in 10oz. bags of ground beans, 1.5oz. vacuum bricks and single-cup coffees.

About Crumbs Bake Shop, Inc.

The firstCrumbs Bake Shopopened inMarch 2003on the Upper West Side ofManhattanand is well known for its innovative and oversized gourmet cupcakes. The Company currently has 69 locations in 12 states and theDistrict of Columbia.

About White Coffee

White Coffee Corporation is based inLong Island City, NY, and is a third-generation family-owned coffee importing and roasting business in operation since 1939. Its offerings include specialty single origins, certified organics, Fair Trade and Rainforest Alliance coffees. White Coffee offers extensive customized packaging options along with thorough quality control and food safety processes.

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