Cindy Crawford Partners with Urban Remedy

Urban Remedy, a "certified organic" food company, backed by Science Inc., that utilizes exceptionally sourced ingredients and espouses the true merits of "food as healing," announces its exclusive partnership with iconic supermodel Cindy Crawford. Founded by Licensed Acupuncturist, herbalist and certified Chinese nutritionist Neka Pasquale L.Ac. M.S., Urban Remedy was created with the busy modern lifestyle in mind, developing innovative and convenient food that is customized to support individual health and wellness goals. As an impassioned Urban Remedy Board Member and Partner, Cindy Crawford will shine a light on "healthy living," and help bring Neka's teachings and products to the masses.

"I have always sought out expert advice to live a more healthy, balanced life," says Cindy Crawford. "It is confusing to decipher between diet fads, ingredienttrends and true expertise, and - like everyone - I was overwhelmed until I met Neka. Together, we want to make it easier for people to access credible information and healthy well-balanced food that tastes great."

After being introduced by a friend, Cindy Crawford found an authority and source of truth about health and wellness in Urban Remedy's founder, Neka Pasquale, L.Ac. M.S., who has spent nearly two decades committed to health, healing and nutrition in Marin County, California. Urban Remedy combines Neka's passion for healing with her deep culinary roots that stem from her Jewish and Italian grandmothers, or as she tells it, "the best of both worlds."

Urban Remedy aims to help people make the right nutrition choices for themselves and their families, whether they are already informed or are "health beginners" with a specific goal or condition. Neka's holistic approach to total health incorporates the medicinal properties of food as medicine in all of her creations. She works with people to assess their needs and creates bespoke wellness programs and products that are tailored to specific goals.

"Not all "healthy" food is created equal," says Neka Pasquale, L.Ac. M.S. "Our goal is to share credible information and insight, and create trusted products that offer consumers delicious, well-balanced food with amazing health benefits."

After experiencing dramatically positive results utilizing food as medicine in her private wellness practice, Licensed Acupuncturist, herbalist and certified Chinese nutritionist, Neka Pasquale L.Ac. M.S. founded Urban Remedy in 2009. In 2012, Neka partnered with Santa Monica technology studio Science Inc. to transform her local juice business into a robust platform with nationwide distribution.

"Our goal is to make freshly made products and information easy and convenient for people nationwide," says Science CEO and Founder Mike Jones. "The opportunistic partnership with Cindy Crawford is the next step towards building Urban Remedy into a leading national healthy living and wellness brand at the forefront of discovery and innovation."

United by their shared passion for healthy living and the belief that knowledge is a fundamental component of empowerment, Cindy Crawford will use her platform to share trusted, relevant information and inspire people to take steps towards healthier living through better food.

"This is a new, exciting phase in my career, where I am able to follow my passion and support a growing company that is meaningful, relevant and interesting to me," says Cindy Crawford. "In Neka Pasquale I have found a credible and trustworthy healthy living expert who is creating innovative products that are the very best for me and my family. I feel it important to share her wisdom with others to help demystify healthy nutrition and trigger change."

Urban Remedy's menu contains a wide variety of satisfying certified organic health solutions, cold-pressed juices, shakes, juice cleanses, meals and healthy snacks made with unique ingredients ranging from raw cacao and coconut to dandelion greens, turmeric and burdock root, all selected for their specific health benefits. Urban Remedy's robust suite of products sells nationwide to customers on its website and to visitors of its branded stores in the San Francisco Bay Area.

For more information visit www.urbanremedy.com.

About Urban Remedy

Urban Remedy was founded in 2009 by Licensed Acupuncturist, herbalist and certified Chinese nutritionist, Neka Pasquale L.Ac. M.S. As a certified organic company on the forefront of discovery and innovation, Urban Remedy offers consumers credible healthy living and nutritional information and great tasting products with healing benefits. Headquartered in Marin County, California, with storefronts in the San Francisco Bay Area, Urban Remedy products are available nationwide.

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