Caf' Valley' Introduces New Dr Pepper Cake At International Dairy Deli Bakery Association Show

Caf Valley Bakery, a leading bakery product producer, is partnering with a legendary soda brand to expand its existing soda cake lineup with a Dr Pepper Cake. The new cake will join an array of soda cakes including 7UP, Orange Crush, and A&W Root Beer, and will be unveiled at the upcoming International Dairy DEli Bakery Association (IDDBA) show in Anaheim, Calif., June 2 6 at booth 3901. The new flavor will be available in grocers nationwide in June with a suggested retail price of $5.99 per package.

Made with real Dr Pepper, the soda cake is exploding with the spicy taste of the popular soft drink made from a unique blend of 23 flavors.

"Our partnership with Dr Pepper will guarantee consumers the real, genuine soda taste, just as delicious as our other fun soda cake flavors," said Brian Owens, chief executive officer of Caf Valley. "This cake features premium ingredients and the high-quality taste our customers have come to expect. We look forward to bringing the latest delightful flavor and enjoyable experience home to your family."

In addition to releasing the latest cake to their soda cake line at the upcoming IDDBA show, new coffee cake bites will also be revealed. Ideal for on-the-go snacking, the coffee cake bites will be available in Triple Chocolate, Triple Cinnamon, Real Lemon and Wild Blueberry.The bites will be available at retailers following IDDBA for a suggested retail price of $3.99 per twelve-pack. Caf Valley will also introduce delicious, thaw and sell, coffeehouse quality Chocolate Croissants that will be available following the IDDBA at retailers for a suggested retail price of $3.99 per four-pack.

These new product launches represent a response to growing demand for Caf Valley's signature, ready-to-eat products and the increased interest in a diverse variety of uniquely flavored baked goods.

About Caf Valley Bakery
Since 1987, Caf Valley Bakery has beenproducing high-quality bakery products for in-store bakeries, club stores, food service and convenience stores throughout the world. Through innovative bakery techniques and unique recipes, Caf Valley produces the most delectable croissants, muffins, Bundt cakes, ring cakes, loaf cakes, Danishes and turnovers, and their signature Caf Bites. Caf Valley's delicious baked goods are designed to complement every bakery's existing core items and add new excitement, profitability and growth to the bakery category. For further information about Caf Valley Bakery, please visit www.cafevalley.com.

About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper.

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