CAILLER, Switzerland's Premium Chocolate Brand, Returns To The U.S. For Only The Second Time In Its Nearly 200-year History

CAILLER, home of Swiss chocolate since 1819, is now available online and at an exclusive New York retail pop-up location just in time for the gifting season and holiday celebrations. With Amazon as its primary retailer, Nestl will again sell CAILLER chocolate in the U.S., bringing its super-premium chocolate from the lush foothills of the Swiss Alps to American doorsteps nationwide.

To mark the occasion and further add beauty to New York's holiday decor scene, CAILLER has tapped renowned creative window artist and ambassador-at-large, Simon Doonan. The window will pay homage to the season's most delicious treat, New York high-fashion and CAILLER rich historical Swiss heritage.

"Simon's reputation of visual storytelling is akin to our belief that CAILLER premium Swiss chocolate products are works of art inside and out," said Paul Hodges, Head of CAILLER International. "Not only are you tasting the rich heritage and generations of recipes and techniques in each bite, but every box has a papercut design incorporated into it that reveals a different part of the CAILLER story. We're thrilled to bring the rich heritage of CAILLER Switzerland to the traditions of the New York holiday season."

The New York City retail experience will take residence at 408 W. 14th Street (between 9th and 10th Avenues) in Manhattan, and will be open to the public from November 19 to 26 (excluding Thanksgiving holiday; see specific times below).

"For me the inspiration was easy. It's all about Alpine chic," said Simon Doonan. "Working with such an iconic Swiss brand like CAILLER has been a thrill. Their authentic craft and the injection of art and design found in each box of chocolate is naturally inspiring. The CAILLER window will highlight these unique elements for all of New York to see."

At the bustling Meatpacking location, guests are invited to experience something for all the senses including the opportunity to:

• Visually explore the fashion forward window design and installation from Simon Doonan
• Indulge the taste buds at the complimentary chocolate tasting bar
• Hear from specially trained chocolate concierges about the CAILLER method and receive a special gift with purchase
• Slip on a VR headset and immerse themselves in the natural beauty surrounding Maison CAILLER in Broc Switzerland, where every piece of CAILLER is made
• Be among the first to try the limited edition Winter Selection box with the special decoupage cut out design

Retail Selections
The exclusive Winter Selection, a limited edition 20-piece assortment, will be highlighted at the New York location. This creation offers smooth and creamy chocolate centers and delicate notes of classic winter spices such as cinnamon, nutmeg and ginger. Also available will be four assortments in 16- and 25-piece boxes: Signature; Milk Chocolate; Pralin; and Dark Chocolate.

In addition to the selection assortments, seven CAILLER bar varieties are also available on Amazon, including:

L'Ecorce TM Bar selection Thin chocolate bars available in four flavors:

• 70% Cocoa Strong & Intense
• 54% Cocoa Salted Caramel
• Smooth Milk Rich & Creamy
• Smooth Milk With Hazelnut

Art du Brut TM selection A delicious blend of rich chocolate, freshly roasted nuts, and tangy fruit. Every bite is unique. Comes in three distinct flavors:

• Intense Dark Almond, Hazelnut & Blueberry
• Intense Dark Almond & Cranberry
• Smooth Milk Almond, Hazelnut & Cranberry

New York Retail Dates and Times:

• Saturday, November 19 th, 11am 9pm
• Sunday, November 20 th, 11am 8pm
• Monday, November 21 st, 11am 9pm
• Tuesday, November 22 nd, 11am 9pm
• Wednesday, November 23 rd, 11am 9pm
• Thursday, November 24 th, Closed (Happy Thanksgiving!)
• Friday, November 25 th, 10am 9pm
• Saturday, November 26 th, 10am -9pm

More Information
For more information about CAILLER chocolates and the Maison CAILLER, please visit:

www.cailler.com
www.facebook.com/caillerchocolate
www.instagram.com/caillerchocolate

ABOUT CAILLER
CAILLER, home of Swiss chocolate, was created by M. Francois-Louis Cailler in 1819. Its premium chocolate is quality-crafted from bean to bar - with recipes and techniques perfected over generations. The milk used in CAILLER milk chocolate comes from local Swiss farms located within 20 miles of Maison CAILLER, the only place in the world CAILLER chocolate is made.

SOURCE CAILLER

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